:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Sales Blog

  • Jul 14 / 2011
  • 4
* Sales Podcast, 28 days to better selling, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Shane Gibson Bio, social media, social media podcast, social media speaker, social media tips, social media training

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down:

Here are the slides to go with the presentation:

Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • Dec 06 / 2010
  • 11
* Sales Podcast, iPhone Podcasts, Marketing and PR, Sales Blog, Sales Management Blog, Sales Training, social media, social media podcast, social media training

Should you let your sales team publish content using social media?

Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here’s a brief summary of what is covered:

5 reasons why you should not let your sales team publish content using social media:

  1. You have hired idiots – even if you trained them they would just be motivated idiots.
  2. You have so much profitable business that you couldn’t handle any more
  3. Your product really sucks
  4. Your company and culture really suck
  5. You haven’t or will not equip them with
    – The rules of engagement and a social media policy
    – Training in the tools of engagement
    – Accountability in place – once engaged it’s game on – have a framework support and accountability.

10 reasons why you should let your sales team publish content using social media:

  1. “It’s not marketing it’s talking to customers” – Scott Stratten of UnMarketing
  2. It adds to value added frequency
  3. It opens up new channels
  4. It can save time
  5. Load balance your branding
  6. Social CRM is the next big thing – are you cruising or are you road kill (Social CRM Podcast)
  7. Immediate data instead of compiled and stale data
  8. It makes them almost as smart as your customer
  9. You can see the activity
  10. It builds a passive pipeline and makes projections easier “If you’re talking to unqualified prospects it’s not a sales problem, it’s a marketing problem” – Zero Rejection Prospecting (Michael J Durkin and Norbert Orlewicz)
  11. It builds a fence around the customer
  12. It creates joy
  13. It elevates sales people above pitch artist to trusted advisor
  • Dec 07 / 2009
  • 6
* Sales Podcast, Sales Blog, Sales Management Blog, Sales Training

Creating a Sales Culture in Your Organization

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture:

  1. You need buy-in
  2. It’s really about creating an opportunity culture
  3. You need to reward people, that means everyone
  4. “What gets inspected gets respected” – Trevor Greene
  5. Move poor fits out quick, and hire the right people
  6. Feed the monster – train and develop continually
  7. Fix operations if they don’t support sales
  8. Fix products and services that don’t meet needs or fulfill promises
  9. It takes time, up to 18 months or longer before true leadership evolves
  • Dec 03 / 2009
  • 5
* Sales Podcast, Sales Articles, Sales Blog, Sales Training, social media, social media training

Prospecting is a Discipline

Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast:

Four Types of Prospecting:

  1. Face to Face
  2. Extended Personal
  3. Community and Network Prospecting
  4. Media Marketing/Prospecting

Make a Plan:

  1. Have the intent to meet people wherever you go, be aware and focus on rapport
  2. Book time everyday for e-mail and phone calls
  3. Book time everyday for prospecting on Linkedin and listening/monitoring the web
  4. Attend two target rich events per month and one major conference per quarter
  5. Budget a percentage of your projected income or revenues and spend it every month on media and press releases etc.

What’s your prospecting plan look like?

Subscribe in iTunes

sales podcast in itunes

  • Dec 02 / 2009
  • 7
Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training, Selling In Turbulent Times

Free Goal Setting Guide for 2010 by Bill Gibson

Read

Bill Gibson Chair of Knowledge Brokers International has put together a condensed goal setting guide called “Get a Fast Start for 2010.” You can download the PDF free here or you can view it via Scrib below. Enjoy!

Bill Gibson Free Goal Setting Guide

Pages:1234567...23
Contact Shane Gibson Today! Contact us!