I have been spending more time seeing what my peers and friends have been up to this week. I’m connected to a lot of them via my membership in Top Sales Experts and others through speaking at the same conferences over the past few years. (In no particular order) Here are some good posts from the past week that you may find insightful:
Jonathan Farrington said it well when he said “Successful ‘closers’ know that there is no need to use magic phrases or techniques because if they’ve effectively followed the sales process, closing the sale is the next step in a logical sequence.” in his great blog post on “Closing. It’s easy if…”
Neil Godin did a great blog entry in his Marketing Dangerously blog on “May I help you?” and how he was able to help a company double their customer conversion levels by shifting the way they great customers.
Wendy Weiss did a podcast that really talked about the difference between Amateurs versus Professionals in the art of cold calling. “Fix Your Saggy Butt!” (I’m glad I never have been a dancer or a model, sales sounds easy after her story).
Colleen Francis blogged about the importance of CRM for sales teams of any size. The blog was answer to a blog reader’s question. I liked Colleen’s practical logical arguement for those that may still be sitting on the CRM fence.
Skip Anderson posted some straightforward but often missed sales management tips for ramping up your effectiveness in “Sales Manager, How Are You Going to Spend Your Time Today?”
Ian Watt did a video blog titled “Don’t Become a Realtor for the Money, it Will Eat You Alive” (you can see all of his video blogs here). It’s great insight on loving what you do.
Another great resource for sales blogs and podcasts is the sales channel of Alltop.com
If you have any favorite posts or authors you like please share them in the comments section.
Yesterday was the first day Stephen Jagger and I officially announced our new book Sociable! A book on how social media is turning sales and marketing up-side down. We did a 30 minute presentation and 25 minute Q&A at the Massive Technology Show in Vancouver. (We will be in Toronto on May7th as well) The feedback from the seminar was positive and the big question has been when is the book being released?
Based upon feedback from the publisher / printer we’re looking at early June as the soft launch of the book. We will be announcing a series of events around the book in the coming weeks and how you can get advance copies for review.
If you want to be kept up to date on this you can get on our list here:
I have been working with the Academy of Learning for over a year to launch this program and it is now available through their network of 145 locations across Canada.
New Program Trains Sales Professionals Who Meet the Demands of Today’s Business World
Academy of Learning is pleased to announce the new Sales Professional Diploma program“ said Derek Hamill, President of LaunchLife International Inc., the franchisor of Academy of Learning. “Without sales there is no business. Academy of Learning wanted to deliver a first rate diploma program to guide and prepare graduates for top notch sales opportunities, and that’s what we did.
Academy of Learning, along with speaker, author and global entrepreneur, Shane Gibson, President of Knowledge Brokers International (KBI), designed the Sales Professional Diploma program with the goal to ensure that every student has the necessary sales knowledge and practical tools to succeed in a sales career.
This program is based upon KBI’s methodologies that have been implemented and used by leading business organizations such as SIEMENS, Old Mutual, The Certified Management Accountants of Canada, the Vancouver Board of Trade and dozens of manufacturers and leading financial services companies. Over 100,000 people in the last 10 years have attended KBI’s programs in Canada, USA, Southern Africa, South East Asia, the Middle East and South America.
This program will prepare graduates with the right skills to excel as a sales professional.
Some of the key courses and areas of focus in the program include: Principles of Selling, Business Presentations, Professional Selling, Business Negotiations & Contracts, and Business Law and Ethics. Graduates will be prepared with the right tools for lucrative sales careers in disciplines such as inside sales, outside sales, key account management, retail and large business to business sales careers. This program is ideal for individuals entering the workplace for the first time, re-entering the workplace, or current jobholders who want to upgrade or get formal recognition as a sales professional.
Labour conditions for the sales profession have remained consistent. Jobfutures.ca indicates that there is a broad variety of career opportunities in sales in fields such as advertising, wholesale, publications, hospitality, entertainment, travel, as well as in the telecommunication industry. Companies need to be competitive and that means having the right sales person who knows how to win accounts and maintain business relationships.
A labour analysis conducted by Academy of Learning shows sales positions are still key requirements in the workforce. Additional research relating specifically to the sales profession research found that:
- Graduates of sales related programs can expect a salary at a mid to slightly higher than average annual salary.
- The employment outlook in sales is at a good level for the coming year.
- The Globe and Mail newspaper stated that employers are having difficulty filling Sales Representatives positions.
- 72% of those with previous work experience found a job within one month of graduation.
- 45% of respondents in the Canadian Professional Sales Association study on “The State of the Sales Nation” stated that finding good sales people was very challenging.
According to Rob Simas, Director, Academic Division at LaunchLife International, “the labour market findings allowed us to develop a comprehensive and focused Sales Professional Diploma program, designed to meet the outcomes and objectives of program standards used by many of the community colleges, without sacrificing vocation and integrity.”
Mr. Simas concluded by saying, “We are pleased to provide a program to individuals looking for a well-rounded introduction to sales. We are confident that this program will open the door to entry-level positions within the exciting and rewarding field of sales.”
I read a blog entry posted by @salesbloggers via Twitter the other day and it inspired this podcast. The entry by Steven Rosen claims that sales training is a non-revenue generating activity. Great sales training is just that, it gives sales professionals more efficient approaches and processes to close deals.
If you could pull together your sales team for three hours, give them just three things to implement that would increase their efficiency by even 5% your Return on Investment over the next 90 days would be worth much more than the 3 hours they spent out of the field. In addition to this, I found the blog entry to be another one of many coaching versus training blog entries. Why can’t we all just get along?
Organizations that really have their sales performance strategy together will be driving forward with both training and coaching working synergistically. Each plays and important role in maintaining competitiveness, motivation and retaining star players. Have a listen to my rant on this topic: