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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / * Sales Podcast

  • Nov 14 / 2013
  • 1
* Sales Podcast, social media podcast

How Intent and Focus Drive our Success

Power of Intent Shane Gibson Author

Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results.

In his life-long study of Micro-Expressions  Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.

In this podcast I will also talk about the 6 ways you can fine-tune and direct your intent for better results which are:

  1. Check-in on your emotional state, confidence and outlook
  2. Start with the receiver in mind
  3. Be clear on your goal and the benefits
  4. Set a goal to make your touches and interactions enchanting
  5. Be totally present when taking these actions
  6. Be gracious in all aspects of interacting – be unattached to the results

Do you have any great stories about intent? I would love to hear them!

 

  • Nov 13 / 2012
  • 1
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Community is Still Number One in Social Media Marketing

Community building and social media marketing

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets:

Social Media Tip: social media scales through community, community grows by relationship building. Focus on people.

I then realized that I needed to expand on the topic. Here’s the basic outline of what I cover in todays podcast:

  1. Why community is vital if you want to leverage your social media marketing efforts and get your content and marketing to expand well beyond your own sphere of influence.
  2. Relationships build community, numbers alone don’t make a community. People who have an emotional connection with you and your brand are more likely to share your content and interact with you.
  3. Focus on people, even PR has changed. Bloggers and community influencers have now become gatekeepers of communities and your content won’t flow into those communities until you connect with those gatekeepers.

 

 

  • Oct 23 / 2012
  • 3
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

6 Reasons You’re Silently Failing in Social Media

social media facebook fail failures

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around.

The 6 Reasons You’re Silently Failing in Social Media:

1)  Your content strategy is too safe

2)  Your reach is minimal

3)  Your conversation strategy is weak

4)  The right people don’t know who you are or they don’t care

5)  You have no social media plan

6)  You’re not integrating social media

  • Apr 05 / 2012
  • 1
* Sales Podcast, Internet Marketing and SEO, social media, social media podcast, social media speaker, social media tips, social media training

Ford Dealer Social Media Success Story – Lebanon Ford Podcast

Ford Social Media Case Study and Podcast with Lebanon Ford on how they use social media to drive real results and revenues

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall.

I asked Zack Bello, Marketing and Communications Manager at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media.

Quick Links:

  1. Case Study
  2. Lebanon Ford on Twitter
  3. Lebanon Ford Facebook Page
  4. Lebanon Ford Blog

 

  • Jan 27 / 2012
  • 2
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

11 Social Media Trends for 2012

Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:

 Key trends

  1. How not if
  2. TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe)
  3. Location based marketing will continue to grow
  4. Social cultures will evolve out of social use
  5. Social CRM will move mainstream
  6. India is rising
  7. A return to engagement
  8. Rewards versus contests
  9. Filters will dampen the noise
  10. Social networks will become more fluid and mobile
  11. Corporate social intranets

Potential pitfalls

  1. App overload
  2. Lack of conversation management
  3. No policy, training or identity management
  4. Lack of true internal social culture
  5. Domestic focus and culture
  6. Competitors get better at local, mobile and intimacy
  7. No follow-up after the contests (see engagement)
  8. Hard push back for no engagement
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