:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Sales Training

  • May 02 / 2009
  • 3
Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, Sales Training, social media, social media tips, social media training

Social Media Tips

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference.  Please add your tips and thoughts in the comments section.

20 Social Media Tips:

  1. Focus on a specific theme in your social media for extended periods of time
  2. Your blog is your home base, all social media should feed your home base
  3. Social media is 90 % contribution and connection 10 % marketing and sales
  4. Social media belongs to the people, they get to make the rules not the marketer
  5. Have a social media policy for your company. Help your people be effective and on message
  6. Promote other people’s dreams. It builds community, loyalty and brand for you
  7. “Marketing is a process not an event”- @jaylevinson
  8. Blog, tweet and talk about solutions to people’s pains and challenges
  9. Social media tools like twitter are listening tools more than they are broadcasting tools.
  10. Nano-cast to many small niches instead of broadcasting to everyone.
  11. Learn to break up large blog entries into many smaller entries. It’s more user friendly
  12. Take time each month to update your major social media profiles, use key words that your prospects would search for
  13. Use social search like http://search.twitter.com and http://blogsearch.google.com to listen to your customers
  14. Each social network has it’s own etiquette FaceBook type behavior doesn’t work on  LinkedIn
  15. Answer people’s comments on your blog, or @ replies in Twitter. Social media leadership is about bi-directional communication.
  16. Think twice, click once.
  17. Take it off-line, book in person meetings or hold events for your online social media contacts
  18. Use an assortment of tools, it geometrically multiplies efforts
  19. Always be asking where are we going? What is the next Twitter or FaceBook going to be?
  20. Use a mixture of content on your blogs, top 10 lists, photos, video, audio, guest bloggers, and polls…

Register for updates on Sociable! Shane Gibson and Stephen Jagger’s new book to be released in June 2009.

Social Media Seminars with Shane Gibson.

Related Posts:

  • Apr 26 / 2009
  • Comments Off on Darcy Rezac’s Networking Tip of the Week
Leadership, Sales Articles, Sales Blog, Sales Management Blog, Sales Training

Darcy Rezac’s Networking Tip of the Week

I’m subscribed to Darcy Rezac’s (Twitter) Networking Tips. He’s author of “Work the Pond” the definitive guide to networking in business and in life.  Here’s this week’s tip:

Trucker Network. We are firm believers in the power of business cards, and the following story reaffirms why everyone in your company needs cards. Last week Darcy heard this story about a guy who owns a trucking company who decided to give all his truckers business cards. Soon, his company’s business cards were posted on truck stop cafes and gas stations across the continent. The result? A 20% increase in business! And there was another interesting thing that happened–the drivers started dressing better, looking sharper. Why would that be? These guy and gals had never been given business cards before, and if we think back to the time when we received that very first box of business cards, there was a certain feeling of pride, status and belonging. There were two wins for this owner because of his simple investment in business cards.

— Darcy, Gayle and Judy

To read a story from Work the Pond! about giving cards to everyone in your company go to: www.tiny.cc/shepa

  • Apr 20 / 2009
  • 2
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Training

Finding Your Voice in Social Media Sales and Leadership

This week I made a statement on Twitter saying “Find your voice and then your tribe will find you.”  I got several responses and one of them as a good question. The question was:

LesleyChang: @shanegibson What’s the best way to refine your voice?
That’s a great question so I thought I would answer it in the form of a podcast today.
  • Apr 20 / 2009
  • Comments Off on Top Sales Blog and Podcast Entries of the Week
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Sales Articles, Sales Blog, Sales Management Blog, Sales Training

Top Sales Blog and Podcast Entries of the Week

Top Sales Blogs and PodcastsThis week was a bit of a chore for me as far as devoting time to read other blogs and listen to podcasts. Stephen Jagger and I have been busy with our latest project and a lot of my time has been spent on marketing and technology orientated sites.   With that said there were several blogs that did leave an impression on me. Here’s a quick list of what I found to be notable entries on the sales blogosphere this week.

#1) This is actually a live feed of multiple sales bloggers from around the globle. The World’s Top Sales Bloggers List is a great place to discover new sales bloggers and podcast producers.

#2) Dave Kurlan put together a great sales management checklist of must have attibutes for sales leaders and managers.

#3) Kevin Eikenberry posted a good list of 5 ways to do some spring cleaning to your life.  Good tips for those needing to refocus.

#4) Paul Espinosa talked about how critical it is for organizations to get good ar hiring good sales managers in his post on “Sales Managers – The Real Role.”

#5) The guys at the Sales Roundup Sales Podcast put together a great show on “How to price what you sell.”

#6) George Petri from Symvolli posted a sales podcast on “B2B Relationships Don’t Have To Be Lost – Continuous Contact Doesn’t Mean Customer Stalking.” Great stuff on creative follow-up.

#7) Bill Caskey and Bryan Neale put together a podcast on getting to and dealing with decision makers.

#8) Rick Cooper: The Fortune Is In the Follow Up was another podcast that I enjoyed.

  • Apr 15 / 2009
  • Comments Off on Sales Podcast – 5 Easy Ways to Boost Sales and Motivation Now
* Sales Podcast, iPhone Podcasts, Sales Blog, Sales Training, Selling In Turbulent Times

Sales Podcast – 5 Easy Ways to Boost Sales and Motivation Now

Today’s podcast is about applying 5 easy steps to increase the momentum in your business or sales process.  If you have been going through the motions or not feeling motivated today’s podcast will hopefully give you a boost.

Contact Shane Gibson Today! Contact us!