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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Sales Training Video

  • Apr 30 / 2009
  • 3
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Management Blog, Sales Training Video, Selling In Turbulent Times

Jay Levinson Guerrilla Marketing Video Interview With Shane Gibson

I had the fantastic opportunity to spend several days with Jay Levinson (twitter) and his wife Jeannie while I was in Santiago Chile this week.  Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive business education in South America.

Jay Levinson has sold over 20 million books on Guerrilla Marketing making him one of the top selling marketing authors in history. Following is a brief video interview I did with Jay on Guerrilla Marketing.

  • Apr 19 / 2009
  • 6
* Sales Podcast, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training Video, Selling In Turbulent Times

Why writing a book in more than 90 days is not an option

Mack dropped by this blog today and made a comment about Stephen Jagger and I writing our book in 90 days. We felt is was critical that we published this new book on how social media and social networking as soon as possible.

Number one Sociable! and it’s principles are needed right now by most of our collective clients.  If we waited a year to release it, and went the traditional book publisher route we would be hypocrites for saying “the rules of business have changed but we are going to write, distribute, market and roll-out our book basically the same it has been done for years.”  So we broke a bunch of rules, and we also set some big aggressive goals that are going to create some real momentum.

Here’s what Mack had to say:

Undoubtebdly you guys are both experts, but a book in 90 days? As a consumer I am a lot less interested in the book as it seems like something rushed. For you to write three books in a year is a great achievement but as a reader I would prefer one Excellent book in a year instead of three that were quickly banged out.  Maybe my assessment is wrong, I’d love to hear why. (Original comment here)

I would side with Seth Godin on this when he said:

Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the time you put in are pretty low. (See the full post at Seth Godin’s Blog)

In order to create ROI for the writer and be relevant to the reader the way books are written, marketed and revised must change. Here’s my full response via video (please weigh in and add comments, I really want to know what my readers feel about this subject):

  • Mar 21 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, Shane Gibson Bio

Professional Sales Diploma Program Launched in Partnership with The Academy of Learning

I have been working with the Academy of Learning for over a year to launch this program and it is now available through their network of 145 locations across Canada.

New Program Trains Sales Professionals Who Meet the Demands of Today’s Business World

Academy of Learning is pleased to announce the new Sales Professional Diploma program“ said Derek Hamill, President of LaunchLife International Inc., the franchisor of Academy of Learning. “Without sales there is no business. Academy of Learning wanted to deliver a first rate diploma program to guide and prepare graduates for top notch sales opportunities, and that’s what we did.

Academy of Learning, along with speaker, author and global entrepreneur, Shane Gibson, President of Knowledge Brokers International (KBI), designed the Sales Professional Diploma program with the goal to ensure that every student has the necessary sales knowledge and practical tools to succeed in a sales career.

This program is based upon KBI’s methodologies that have been implemented and used by leading business organizations such as SIEMENS, Old Mutual, The Certified Management Accountants of Canada, the Vancouver Board of Trade and dozens of manufacturers and leading financial services companies. Over 100,000 people in the last 10 years have attended KBI’s programs in Canada, USA, Southern Africa, South East Asia, the Middle East and South America.

This program will prepare graduates with the right skills to excel as a sales professional.

Some of the key courses and areas of focus in the program include: Principles of Selling, Business Presentations, Professional Selling, Business Negotiations & Contracts, and Business Law and Ethics. Graduates will be prepared with the right tools for lucrative sales careers in disciplines such as inside sales, outside sales, key account management, retail and large business to business sales careers. This program is ideal for individuals entering the workplace for the first time, re-entering the workplace, or current jobholders who want to upgrade or get formal recognition as a sales professional.

Labour conditions for the sales profession have remained consistent. Jobfutures.ca indicates that there is a broad variety of career opportunities in sales in fields such as advertising, wholesale, publications, hospitality, entertainment, travel, as well as in the telecommunication industry. Companies need to be competitive and that means having the right sales person who knows how to win accounts and maintain business relationships.

A labour analysis conducted by Academy of Learning shows sales positions are still key requirements in the workforce. Additional research relating specifically to the sales profession research found that:

  • Graduates of sales related programs can expect a salary at a mid to slightly higher than average annual salary.
  • The employment outlook in sales is at a good level for the coming year.
  • The Globe and Mail newspaper stated that employers are having difficulty filling Sales Representatives positions.
  • 72% of those with previous work experience found a job within one month of graduation.
  • 45% of respondents in the Canadian Professional Sales Association study on “The State of the Sales Nation” stated that finding good sales people was very challenging.

According to Rob Simas, Director, Academic Division at LaunchLife International, “the labour market findings allowed us to develop a comprehensive and focused Sales Professional Diploma program, designed to meet the outcomes and objectives of program standards used by many of the community colleges, without sacrificing vocation and integrity.”

Mr. Simas concluded by saying, “We are pleased to provide a program to individuals looking for a well-rounded introduction to sales. We are confident that this program will open the door to entry-level positions within the exciting and rewarding field of sales.”

Contact the Academy of Learning

  • Mar 15 / 2009
  • Comments Off on Integrated Social Networking and The Vancouver Board of Trade
* Sales Podcast, Certified Management Accountants of British Columbia, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Training Video, Selling In Turbulent Times

Integrated Social Networking and The Vancouver Board of Trade

This video is from a seminar I delivered to the Vancouver Board of Trade on Selling and Succeeding in Turbulent Economic Times. A good portion of the seminar focused on how to use social media and social networking in the sales process.

Your thoughts and feedback would be greatly appreciated

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