:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / Selling In Turbulent Times

  • Apr 30 / 2009
  • 3
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Management Blog, Sales Training Video, Selling In Turbulent Times

Jay Levinson Guerrilla Marketing Video Interview With Shane Gibson

I had the fantastic opportunity to spend several days with Jay Levinson (twitter) and his wife Jeannie while I was in Santiago Chile this week.  Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive business education in South America.

Jay Levinson has sold over 20 million books on Guerrilla Marketing making him one of the top selling marketing authors in history. Following is a brief video interview I did with Jay on Guerrilla Marketing.

  • Apr 19 / 2009
  • 6
* Sales Podcast, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training Video, Selling In Turbulent Times

Why writing a book in more than 90 days is not an option

Mack dropped by this blog today and made a comment about Stephen Jagger and I writing our book in 90 days. We felt is was critical that we published this new book on how social media and social networking as soon as possible.

Number one Sociable! and it’s principles are needed right now by most of our collective clients.  If we waited a year to release it, and went the traditional book publisher route we would be hypocrites for saying “the rules of business have changed but we are going to write, distribute, market and roll-out our book basically the same it has been done for years.”  So we broke a bunch of rules, and we also set some big aggressive goals that are going to create some real momentum.

Here’s what Mack had to say:

Undoubtebdly you guys are both experts, but a book in 90 days? As a consumer I am a lot less interested in the book as it seems like something rushed. For you to write three books in a year is a great achievement but as a reader I would prefer one Excellent book in a year instead of three that were quickly banged out.  Maybe my assessment is wrong, I’d love to hear why. (Original comment here)

I would side with Seth Godin on this when he said:

Blogs have eliminated the reason for most business books to exist. If you can say it in three blog posts and reach more people, then waiting a year and putting in all that effort seems sort of pointless. The chances that your effort will be rewarded with income in proportion to the time you put in are pretty low. (See the full post at Seth Godin’s Blog)

In order to create ROI for the writer and be relevant to the reader the way books are written, marketed and revised must change. Here’s my full response via video (please weigh in and add comments, I really want to know what my readers feel about this subject):

  • Apr 15 / 2009
  • Comments Off on Sales Leadership Navy Seal Style
* Sales Podcast, iPhone Podcasts, Leadership, Selling In Turbulent Times

Sales Leadership Navy Seal Style

Sales Leadership Lessons of the Navy Seals

I picked up my copy of Leadership Lessons of the Navy Seals today and it really got me thinking about how casual or loose most sales teams and organizations are. If I was to go into battle (so to speak) how many sales people that I know would I actually bring with me? Who could I count? Who can count on me?  Today’s podcast is about how sales management and sales professionals can learn from the leadership lessons of the Navy Seals.

  • Apr 15 / 2009
  • Comments Off on Sales Podcast – 5 Easy Ways to Boost Sales and Motivation Now
* Sales Podcast, iPhone Podcasts, Sales Blog, Sales Training, Selling In Turbulent Times

Sales Podcast – 5 Easy Ways to Boost Sales and Motivation Now

Today’s podcast is about applying 5 easy steps to increase the momentum in your business or sales process.  If you have been going through the motions or not feeling motivated today’s podcast will hopefully give you a boost.

  • Apr 02 / 2009
  • 6
Events and Seminars, Internet Marketing and SEO, Leadership, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Selling In Turbulent Times, Shane Gibson Bio

Sociable! By Stephen Jagger and Shane Gibson

Sociable!

Yesterday was the first day Stephen Jagger and I officially announced our new book Sociable! A book on how social media is turning sales and marketing up-side down.  We did a 30 minute presentation and 25 minute Q&A at the Massive Technology Show in Vancouver. (We will be in Toronto on May7th as well)  The feedback from the seminar was positive and the big question has been when is the book being released?

Based upon feedback from the publisher / printer we’re looking at early June as the soft launch of the book.  We will be announcing a series of events around the book in the coming weeks and how you can get advance copies for review.

If you want to be kept up to date on this you can get on our list here:

Contact Shane Gibson Today! Contact us!