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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media podcast

  • Jul 06 / 2009
  • 9
* Sales Podcast, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Integrating Social Media Into Your Sales and Marketing Process

Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:

  1. Identify Your Goal
  2. Identify Your Target Audience
  3. Pick the Right Platforms
  4. Map out Social Etiquette
  5. Implement Listening and Engagement Strategy
  6. Know Core Pains
  7. Uniquely Communicate Pills Mixing Marketing and Community

Related posts:

22 Social Media Tips Under 140 Characters

Twitter for sales tutorial video Part 1 & Part 2

The Future of Sales and Marketing Social CRM

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