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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media podcast

  • Oct 15 / 2013
  • 2
social media, social media podcast, social media training

How to Not Lose Yourself or Humanity with Social Media

Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life.

Social Media Addiction Anxiety Fear

It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting. For others it’s worse – an overwhelming feeling of guilt or anxiety for not being social enough online. Fits of jealousy, defensiveness, elation (over-reacting) or over-sharing are all other symptoms that our social media use has gone from empowering to toxic.

Updates ( 11/12/2013):

A study cited by the National Post shows that taking photos at an event (more often than not with a smartphone) actually decreases our ability to recall the event.

An Anxiety UK study found that over half of respondents who regularly use social networking sites saw their behaviour change negatively.

On the extreme side social media abuse and overuse can lead to amplifying and worsening Narcissistic Personality Disorder, lead to lack of intimacy and anxiety disorders. We don’t have to go that far to have social media lose it’s luster. Sometimes we are not even willing to admit that we have lost touch of the goal. Social media is “social” it’s about building real relationships and improving efficiency through collaboration and community.

In this podcast we discuss many of the route causes and effects of social media abuse and we also discuss 15 Ways to Positively Use Social Media. Here are the solutions in bullet form: (Listen to the podcast for the whole story):

  1. Start culling your stream – racism, whiners, anti-everything people etc.
  2. Proactively decide where you want to be, what your values are and build that community
  3. Share awesome content (passionate)
  4. Make a calendar, daily activities, limit time
  5. Social situations – Decide in advance if you should disconnect from the smartphone
  6. Set a goal when going online
  7. One network at a time open to reduce distraction
  8. Use a tool like Hootsuite to manage the noise and filter
  9. Share who you are (it’s exhausting being someone else)
  10. Be aware of the emotional impact – extreme good and bad emotional responses – these are danger signs
  11. No email Fridays – go meet someone, use the phone and avoid the digital
  12. If it’s your job to do social media, it’s time to set boundaries and get the resources to have digital black out periods
  13. Map out your vital signs. What makes you healthy and productive? Less is more.
  14. Set life goals not social media goals.
  15. Use the internet to get off of the internet

 

  • May 20 / 2013
  • 2
iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Companies Fail at Generating Social Media ROI

Social Media ROI Owned Earned Bought Return on Investment

 

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.

Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.

Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).

“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.

In this podcast we are going to discuss three types of media:

  • Bought media
  • Owned media
  • Earned media

Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

  • May 11 / 2013
  • Comments Off on Marketing Events Using Social Media #Podcast and #InfoGraphic
iPhone Podcasts, Marketing and PR, social media podcast, social media tips

Marketing Events Using Social Media #Podcast and #InfoGraphic

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire system and process to do this effectively. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media. If you have some success in applying the steps and principles please let me know! You can download the PDF version of the Infographic here. Please note: LinkedIn events have been discontinued BUT remember to post your event to relevant groups, business pages and the profiles of key people in your organization.

Marketing Events Using Social Media Template

Click Image for Full Size High Res InfoGraphic

 

  • May 11 / 2013
  • Comments Off on Influence Marketing Book Interview with Danny Brown
Marketing and PR, Sales Blog, social media, social media podcast, social media speaker

Influence Marketing Book Interview with Danny Brown

Influence Marketing Book Podcast Interview Danny Brown

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing.

The book launched yesterday globally and you can get it on Amazon in hardcover or Kindle format. According to HubSpot Danny Brown’s blog (DannyBrown.me) is the #1 Marketing Blog on the planet. Danny and I have been Tweeting and emailing each other for almost four years and we finally got to connect and do this podcast together

Here were some of the key take-aways from the podcast interview with Danny Brown:

  1. Most concepts of influencer marketing (especially through social media) are incomplete or focused on the wrong audience
  2. Good influencer marketing doesn’t start with social media gurus or big influencer, it starts with mapping out what your customer persona is and then identifying who impacts your customer buying decisions
  3. Klout and the many apps like it are great for identifying macro influencers but in many cases aren’t helpful identifying the actual micro influencers that directly impact your customer’s buying decisions
  4. 5 steps to to start doing your influence marketing right

We covered so much in this podcast that you’re just going to have to listen to it to get all the information.

Here’s a great InfoGraphic on Influence Marketing Sam and Danny just released that really demonstrates how many organizations are struggling with or don’t understand the importance of Influence Marketing  (Click here For the High Res Version):

Influence Marketing Infographic Danny Brown

 

 

  • Nov 13 / 2012
  • 1
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Community is Still Number One in Social Media Marketing

Community building and social media marketing

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets:

Social Media Tip: social media scales through community, community grows by relationship building. Focus on people.

I then realized that I needed to expand on the topic. Here’s the basic outline of what I cover in todays podcast:

  1. Why community is vital if you want to leverage your social media marketing efforts and get your content and marketing to expand well beyond your own sphere of influence.
  2. Relationships build community, numbers alone don’t make a community. People who have an emotional connection with you and your brand are more likely to share your content and interact with you.
  3. Focus on people, even PR has changed. Bloggers and community influencers have now become gatekeepers of communities and your content won’t flow into those communities until you connect with those gatekeepers.

 

 

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