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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media podcast

  • Oct 23 / 2012
  • 3
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

6 Reasons You’re Silently Failing in Social Media

social media facebook fail failures

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around.

The 6 Reasons You’re Silently Failing in Social Media:

1)  Your content strategy is too safe

2)  Your reach is minimal

3)  Your conversation strategy is weak

4)  The right people don’t know who you are or they don’t care

5)  You have no social media plan

6)  You’re not integrating social media

  • Oct 08 / 2012
  • 1
Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

7 Steps to Building a Social Business

I have been a little too busy over the past 3 months. 20 seminars and training sessions, a half-dozen new clients for our social media agency and of course family time! I have a number of new podcasts in the que for you over the next 60 days but I thought I would re-ignite my blogging efforts by sharing a new video I just posted called “7 Steps to building a Social Business.” Also you can also check out our Socialized! Agency Blog for new and breaking news on the social media space. Enjoy!

Also Consider Gannon University Online MBA Programs as another way to build success in the business world. Before you get social a business foundation really helps.

  • Jul 02 / 2012
  • Comments Off on 5 Social Media Lessons From Wizard World Comic Con
Events and Seminars, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

5 Social Media Lessons From Wizard World Comic Con

Social media for comic con with socialized! social media agency

At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare us for the passionate, loyal and often opinionated fans at Wizard World Comic Cons. This is a relatively new adventure for us but this podcast reviews 5 social media lessons I have learned (or re-learned) so far:

5 Lessons (Listen to the podcast for a full explanation):

  1. Tapping into a Tribe is much better than building one
  2. When people know you’re listening they talk, share, tweet, like and follow
  3. Amplify the moment
  4. Run contests to find influencers
  5. Partner to expand influence

Here are some of the links and resources mentioned in the podcast:

Wizard World Comic Con Sites and Resources

Social Media Monitoring:

Socialized! Social Media Agency

 

  • Apr 05 / 2012
  • 1
* Sales Podcast, Internet Marketing and SEO, social media, social media podcast, social media speaker, social media tips, social media training

Ford Dealer Social Media Success Story – Lebanon Ford Podcast

Ford Social Media Case Study and Podcast with Lebanon Ford on how they use social media to drive real results and revenues

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall.

I asked Zack Bello, Marketing and Communications Manager at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media.

Quick Links:

  1. Case Study
  2. Lebanon Ford on Twitter
  3. Lebanon Ford Facebook Page
  4. Lebanon Ford Blog

 

  • Feb 28 / 2012
  • 3
Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

10 Corporate Social Media Myths Dispelled

Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think.

10 corporate social media myths

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