:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media speaker

  • Nov 28 / 2015
  • 1
Social Sales Success Podcast
* Sales Podcast, social media podcast, social media speaker

The 9 C’s of Social Sales Success

Social Sales Success Podcast

Today’s blog post and podcast is about the 9 C’s of Social Sales Success. Their are many attributes, attitudes and strategies required to effectively harness the power of online social networks for sales and relationship building. I have taken them and broken them down under 9 core areas that start with the letter C.

Following are the 9 C’s of Social Sales Success:

1) Curiosity

Those that are successful in social sales are always looking for new ways to succeed and improve. They see obstacles and problems as pathways to opportunity and are inquisitive and investigative in nature.

2) Curation

Great sales people and entrepreneurs understand that Mind Share = Wallet share. They become a resource through curation and sharing of relevant content for their target market.

Through the act of evaluating and sifting through content they also improve their industry insights daily.

3) Creation

Is the next step where we move from resource to social selling thought leader in our industry vertical. As a social sales person your goal it to develop magnetic content that is value specific to your audience. Creation or value can also be creating events or pulling people together offline or online.

4) Collaboration

Great social salespeople strive to move beyond cooperation to collaboration with their team members within all departments of their organization. They also use relevant online collaboration tools like slack, hangouts, Slideshare, and mobile CRM apps to leverage their efforts and the expertise of their network. Great social sales people foster partnerships that amplify their work and help them reach new markets.

5) Community

As a salesperson your community is your long-term financial security. What your community says about you sells. Your community can also be your partners in innovation and product creation. Tools like HeroX can help you innovatively partner with your community.

6) Combination

It’s not LinkedIn versus Twitter, cold calling versus email or online networking versus in-person. If you’re successful in sales you are most likely combining it all to maximizes your success.

7) Calendar Driven

Motivation and inspiration are temporary, calendars keep you consistent in your activity and results. Prioritize your social sales activities based upon ROI. Plan out your social/content media calendar a month in advance so that you have your social sales content and communications strategy broken down to daily disciplines.

8) Commitment

Gary Vaynerchuk’s big success came after video blogging 5 days a week until he hit  video 148 and then he kept going! 81% of the time you convert a competitors client it happens after 5 to 12 value-added contacts, follow-up and then follow-up some more. And remember… It’s not over until 11:59:59 on the last day of the month.

9) CRM

Use Customer Relations Management tools like Nimble CRM or SalesForce. Your CRM organizes and aggregates all of your communications channels. CRM gives you feedback, it’s a dashboard that maps all of your sales data helping you make better decisions. If used successfully your CRM tells you exactly where you are on your road to success.  It also enables you to collaborate with your team and manage an infinitely larger number if relationships than previously possible.

If you can apply all 9 C’s of Social Sales Success you will be well on your way to building a magnetic personal presence that naturally drives new business to you.

 

If you’re looking to improve your sales performance, you and/or your team member may want to check out my Online Professional Sales Certification Program.

  • Nov 04 / 2015
  • Comments Off on Guerrilla Social Selling
Social Selling Speaker Shane Gibson
social media speaker, social media training

Guerrilla Social Selling

Guerrilla Social Selling

Hello Guerrillas! It was great to spend 3 days with you at the Guerrilla Global Summit in Orlando Florida! As promised I am including my presentation deck from my seminar on Guerrilla Social Selling. Remember if you want to take apply to take part in the the Social Media Director program you need to apply by clicking here before 11:59 pm on Friday November 6th.

If you’re looking for a potential speaker for your next conference you can find my bio and speaking topics here. For joint ventures, consulting and partnerships you can contact me direct here.

Here are a few links to key resources I discussed:

The 9 Immutable Rules of Engagement in Social Selling

The Online Professional Sales Certificate Program

My FREE Social Media and Sales Podcast

 

Here’s the presentation deck:

 

 

 

  • Oct 06 / 2015
  • Comments Off on Social Selling and The Art of Failing Forward (Seminar Notes)
Social Selling Speaker Shane Gibson
Events and Seminars, Sales Training, social media speaker, social media training

Social Selling and The Art of Failing Forward (Seminar Notes)

Social-Selling-Seminar-Speaker

A big thanks to the BCITMA for inviting me to speak at your event this evening. I know I covered a lot in our brief time together so I thought I would post my slides and some links for your reference.

Here are some quick links for you:

Shane Gibson’s Online Professional Sales Certification Program

The Vancouver Sales Performance Meetup

The 2014 Sales Quota Attainment Study by A Sales Guy Inc. and Kitedesk

Nimble CRM

The Rules of Engagement InfoGraphic

  • Jun 09 / 2015
  • Comments Off on #SocialSelling at The Sky Hangar with The Andrew Westlund Group
Social Selling at The Hangar
Events and Seminars, social media speaker, social selling

#SocialSelling at The Sky Hangar with The Andrew Westlund Group

Social Selling at The Hangar

Thank-you to the Andrew Westlund Group for inviting me out to The Hangar today to address your group of companies for your monthly meeting. Social Media and sales were once thought of as separate disciplines yet today they are inseparable tools for business.

Here are some quick links for you:

The 2014 Sales Quota Attainment Study by A Sales Guy Inc. and Kitedesk

Nimble CRM

The Rules of Engagement InfoGraphic

Following is my PowerPoint Posted on SlideShare:

  • Apr 30 / 2015
  • 1
social media speaker, social media tips, social selling

The Single Biggest Mistake Salespeople Make in Social Media #SalesTribe

Social Selling Sales Tribe Chat

Last week I hosted a #SalesTribe twitter chat with 30 sales thought leaders and authors. Social selling and social media use by salespeople is a hot topic. Many people who use Twitter and Facebook shun their use for sales, a lot of this can be attributed to poor practices and lack of skill on the behalf of motivated yet often tactless salespeople. I asked the experts what they think the single biggest mistake is that sales people make using social media and here’s what they said:

Contact Shane Gibson Today! Contact us!