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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media speaker

  • Dec 17 / 2013
  • Comments Off on Social Media Podcast: This is Your Permission to Share and Create
social media podcast, social media speaker, social media training

Social Media Podcast: This is Your Permission to Share and Create

Social Media Content Sharing strategy podcast

Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a discipline and habit. In this podcast we cover following:

  • Strategies on becoming creative
  • The role sharing plays in successful social media marketing and communications
  • How to overcome the fear or rejection so you can share what you create
  • Tips on how to get out of a creative rut
  • How creating, sharing and contributing build momentum in your business and your life

Shane Gibson (@ShaneGibson) is a social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients on their sales and social media strategies.

  • Oct 25 / 2013
  • 2
social media, social media speaker, social media tips

23 Social Media Tips in 140 Characters or Fewer

Social Media Tip

I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Jun 07 / 2013
  • 4
social media, social media speaker, social media tips

Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Privacy is a Myth on the Internet

Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. PRISM is a program/mandate that is supposed to protect the USA from outside threats but Germany and many other members of the EU are deeply concerned. This all began with a leaked PowerPoint outlining PRISM.

Prism PowerPoint Download

A screen cap of one of the PRISM slides leaked to the press.

My thoughts on the US Government tapping into Facebook, Google, Email etc. I have always assumed that anything I post to the internet and any device I used to access the internet could be compromised by someone either hackers or big brother. (They could also be subpoenaed at any point and many ISP’s etc. are legally required to keep the data for years even if you delete it locally).

Obama’s own blackberry was taken from him when he first came into office. With all of their technology the US Government still couldn’t stop the wrong people from tracking the Commander in Chief – it was a security threat and it took many months before he got it back. If they can’t make it safe for him, it’s not all that safe for us.

As Canadians we can be spied on by foreign governments – this includes the US – and they can (and do) pass this data onto Canadian authorities and this really violates no privacy laws. India by the way has no such laws – and the mobile carriers can track and use the data of subscribers as they see fit, including GPS information to delivered targeted adds and offers.

We have to stop over-sharing our lives and realize that this “social exhaust” as the UN calls it – leaves a trail. One tweet, one Facebook update, the odd “like” doesn’t mean much… but add up hundreds over a lifetime and they tell a very accurate story of who we are. Even digital TV providers like Telus, Rogers or Shaw have the ability  record every minute of TV we watch, what ads we skip and when we watch on TV. This says a lot about us.

American Express can tell when a couple is having marriage problems just by the shift in purchasing patterns. Credit reporting agencies are now looking into social media monitoring is a supplementary way to profile us and the risk (and profits) we represent.

I personally got “served” court documents last year at a Christmas Meetup after announcing my whereabouts on Twitter and Meetup. The gentleman had the decency to be discreet – but it could have gotten awkward. I looked at him and said “I’m surprised it took you this long!” he laughed and let me know that he missed me a few times but was following my FourSquare check-ins.

Get off the Internet

There’s this amazing thing called meeting in-person, if it’s really that top-secret then hop on a plane and meet the person if you have to – leave your phone at home and take an electronic holiday. Take a walk in the park and talk to your friend about their marital problems or that business deal that can’t be leaked until the deal is signed.

If you don’t want people to know about it. Don’t post it on the internet. Buy a paper journal, pour your heart out and then lock it in a safe if you have to.

I am a huge social media fan, I have built a career out if it. It’s for being social, building community, growing ideas into movements and sometimes even into revolutions. Just realize that this whole process is done from within a glass house and act accordingly.

 

  • May 20 / 2013
  • 2
iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Companies Fail at Generating Social Media ROI

Social Media ROI Owned Earned Bought Return on Investment

 

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.

Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.

Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).

“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.

In this podcast we are going to discuss three types of media:

  • Bought media
  • Owned media
  • Earned media

Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

Contact Shane Gibson Today! Contact us!