As a social selling speaker I get a lot of great opportunities to speak globally. One of my favorites is Vegas. CDC Software (Now Aptean) invited me to speak on social crm and social media for sales organization. In this part of my seminar I talk about the 7 Rules of Engagement in social media and social selling:
Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a discipline and habit. In this podcast we cover following:
- Strategies on becoming creative
- The role sharing plays in successful social media marketing and communications
- How to overcome the fear or rejection so you can share what you create
- Tips on how to get out of a creative rut
- How creating, sharing and contributing build momentum in your business and your life
Shane Gibson (@ShaneGibson) is a social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients on their sales and social media strategies.
I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite?
Social Media Tip: Behind almost every "small" person on the internet there's a massive influencer one-click or tweet away.
— Shane Gibson (@shanegibson) October 10, 2013
Social Media Tip: Don’t expect people to be generous and share your stuff if you’re stingy with your social media voice and reach.
— Shane Gibson (@shanegibson) October 21, 2013
Social Media Tip: Twitter works really well as a conversation tool IF you talk to people. Less links more hellos! — Shane Gibson (@shanegibson) October 16, 2013
Social Media Tip: Focus more on what motivates and inspires people and less on rankings, ratings, followers and algorithms. — Shane Gibson (@shanegibson) October 4, 2013
Social Media Tip: Want social media ROI? Use the internet to get off of the internet. Book a coffee or meeting with that connection.
— Shane Gibson (@shanegibson) October 2, 2013
Social Media Tip: “Saying you don’t believe in social media is like saying you don’t believe in the internet!” – @garyvee
— Shane Gibson (@shanegibson) October 2, 2013
Social Media Tip: Tell a story bigger than you or your brand. Have a mission bigger than you. Rise above the “me marketing” crowd. — Shane Gibson (@shanegibson) September 23, 2013
Social Media Tip: If you are focusing on monetizing your community at the cost of engaging your community… your community will die – fast. — Shane Gibson (@shanegibson) September 15, 2013
Social Media Tip: The secret to social media success is listening to and talking to customers ==> And then following up 🙂
— Shane Gibson (@shanegibson) September 15, 2013
Social Media Tip: Community isn’t always convenient. Succeeding means not selectively engaging when it’s easy.
— Shane Gibson (@shanegibson) September 9, 2013
Social Media Tip: The bigger the reach the more lazy people can get. Remember it’s about building relationships! — Shane Gibson (@shanegibson) September 5, 2013
Social Media Tip: Relationships take time to build. Community takes time to galvanize. There are very few shortcuts. — Shane Gibson (@shanegibson) August 29, 2013
Social Media Tip: Remember if it’s not enhancing your relationships and productivity – you’re using it the wrong way!
— Shane Gibson (@shanegibson) August 26, 2013
— Shane Gibson (@shanegibson) August 8, 2013
Social Media Tip: It’s not over until 11:59:59 pm on the final day of your marketing campaign. Test, adjust, improve – don’t quit. — Shane Gibson (@shanegibson) August 3, 2013
Social Media Tip: The half-life of a Face book post is a few hours, a Tweet – minutes. Blog posts can continue to deliver traffic for years. — Shane Gibson (@shanegibson) July 19, 2013
Social Media Tip: In their race to automate social media most people are taking the social and the relationship out of social media.
— Shane Gibson (@shanegibson) July 19, 2013
Social Media Tip: Use tools like @Tweetreach to identify, quantify and target key contributors to any topic or trend on Twitter.
— Shane Gibson (@shanegibson) June 22, 2013
Social Media Tip: Women share more, they interact more and are the majority on Facebook, Twitter & Pinterest. Does your plan reflect this?
— Shane Gibson (@shanegibson) June 13, 2013
Social Media Tip: Don’t be a social media snob. Thank people. Respond to people. Follow-back. Be real.
— Shane Gibson (@shanegibson) May 31, 2013
Social Media Tip: if your product, culture and attitude are bad.. Social media will only amplify it. It won’t make a bad brand better.
— Shane Gibson (@shanegibson) May 31, 2013
Social Media Tip: “Me Marketing” as in only announcements about you and your company posted to social media will repel the community.
— Shane Gibson (@shanegibson) April 12, 2013
Privacy is a Myth on the Internet
Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. PRISM is a program/mandate that is supposed to protect the USA from outside threats but Germany and many other members of the EU are deeply concerned. This all began with a leaked PowerPoint outlining PRISM.
My thoughts on the US Government tapping into Facebook, Google, Email etc. I have always assumed that anything I post to the internet and any device I used to access the internet could be compromised by someone either hackers or big brother. (They could also be subpoenaed at any point and many ISP’s etc. are legally required to keep the data for years even if you delete it locally).
Obama’s own blackberry was taken from him when he first came into office. With all of their technology the US Government still couldn’t stop the wrong people from tracking the Commander in Chief – it was a security threat and it took many months before he got it back. If they can’t make it safe for him, it’s not all that safe for us.
As Canadians we can be spied on by foreign governments – this includes the US – and they can (and do) pass this data onto Canadian authorities and this really violates no privacy laws. India by the way has no such laws – and the mobile carriers can track and use the data of subscribers as they see fit, including GPS information to delivered targeted adds and offers.
We have to stop over-sharing our lives and realize that this “social exhaust” as the UN calls it – leaves a trail. One tweet, one Facebook update, the odd “like” doesn’t mean much… but add up hundreds over a lifetime and they tell a very accurate story of who we are. Even digital TV providers like Telus, Rogers or Shaw have the ability record every minute of TV we watch, what ads we skip and when we watch on TV. This says a lot about us.
American Express can tell when a couple is having marriage problems just by the shift in purchasing patterns. Credit reporting agencies are now looking into social media monitoring is a supplementary way to profile us and the risk (and profits) we represent.
I personally got “served” court documents last year at a Christmas Meetup after announcing my whereabouts on Twitter and Meetup. The gentleman had the decency to be discreet – but it could have gotten awkward. I looked at him and said “I’m surprised it took you this long!” he laughed and let me know that he missed me a few times but was following my FourSquare check-ins.
Get off the Internet
There’s this amazing thing called meeting in-person, if it’s really that top-secret then hop on a plane and meet the person if you have to – leave your phone at home and take an electronic holiday. Take a walk in the park and talk to your friend about their marital problems or that business deal that can’t be leaked until the deal is signed.
If you don’t want people to know about it. Don’t post it on the internet. Buy a paper journal, pour your heart out and then lock it in a safe if you have to.
I am a huge social media fan, I have built a career out if it. It’s for being social, building community, growing ideas into movements and sometimes even into revolutions. Just realize that this whole process is done from within a glass house and act accordingly.
Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.
Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.
Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).
“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.
In this podcast we are going to discuss three types of media:
- Bought media
- Owned media
- Earned media
Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.