:::: MENU ::::

Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media speaker

  • May 20 / 2013
  • 2
iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Companies Fail at Generating Social Media ROI

Social Media ROI Owned Earned Bought Return on Investment

 

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.

Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.

Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).

“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.

In this podcast we are going to discuss three types of media:

  • Bought media
  • Owned media
  • Earned media

Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

  • May 11 / 2013
  • Comments Off on Influence Marketing Book Interview with Danny Brown
Marketing and PR, Sales Blog, social media, social media podcast, social media speaker

Influence Marketing Book Interview with Danny Brown

Influence Marketing Book Podcast Interview Danny Brown

This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing.

The book launched yesterday globally and you can get it on Amazon in hardcover or Kindle format. According to HubSpot Danny Brown’s blog (DannyBrown.me) is the #1 Marketing Blog on the planet. Danny and I have been Tweeting and emailing each other for almost four years and we finally got to connect and do this podcast together

Here were some of the key take-aways from the podcast interview with Danny Brown:

  1. Most concepts of influencer marketing (especially through social media) are incomplete or focused on the wrong audience
  2. Good influencer marketing doesn’t start with social media gurus or big influencer, it starts with mapping out what your customer persona is and then identifying who impacts your customer buying decisions
  3. Klout and the many apps like it are great for identifying macro influencers but in many cases aren’t helpful identifying the actual micro influencers that directly impact your customer’s buying decisions
  4. 5 steps to to start doing your influence marketing right

We covered so much in this podcast that you’re just going to have to listen to it to get all the information.

Here’s a great InfoGraphic on Influence Marketing Sam and Danny just released that really demonstrates how many organizations are struggling with or don’t understand the importance of Influence Marketing  (Click here For the High Res Version):

Influence Marketing Infographic Danny Brown

 

 

  • Nov 13 / 2012
  • 1
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Community is Still Number One in Social Media Marketing

Community building and social media marketing

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets:

Social Media Tip: social media scales through community, community grows by relationship building. Focus on people.

I then realized that I needed to expand on the topic. Here’s the basic outline of what I cover in todays podcast:

  1. Why community is vital if you want to leverage your social media marketing efforts and get your content and marketing to expand well beyond your own sphere of influence.
  2. Relationships build community, numbers alone don’t make a community. People who have an emotional connection with you and your brand are more likely to share your content and interact with you.
  3. Focus on people, even PR has changed. Bloggers and community influencers have now become gatekeepers of communities and your content won’t flow into those communities until you connect with those gatekeepers.

 

 

  • Oct 23 / 2012
  • 3
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

6 Reasons You’re Silently Failing in Social Media

social media facebook fail failures

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around.

The 6 Reasons You’re Silently Failing in Social Media:

1)  Your content strategy is too safe

2)  Your reach is minimal

3)  Your conversation strategy is weak

4)  The right people don’t know who you are or they don’t care

5)  You have no social media plan

6)  You’re not integrating social media

  • Oct 08 / 2012
  • 1
Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

7 Steps to Building a Social Business

I have been a little too busy over the past 3 months. 20 seminars and training sessions, a half-dozen new clients for our social media agency and of course family time! I have a number of new podcasts in the que for you over the next 60 days but I thought I would re-ignite my blogging efforts by sharing a new video I just posted called “7 Steps to building a Social Business.” Also you can also check out our Socialized! Agency Blog for new and breaking news on the social media space. Enjoy!

Also Consider Gannon University Online MBA Programs as another way to build success in the business world. Before you get social a business foundation really helps.

Contact Shane Gibson Today! Contact us!