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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media tips

  • May 20 / 2013
  • 2
iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Companies Fail at Generating Social Media ROI

Social Media ROI Owned Earned Bought Return on Investment


Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.

Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.

Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).

“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.

In this podcast we are going to discuss three types of media:

  • Bought media
  • Owned media
  • Earned media

Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

  • May 11 / 2013
  • Comments Off on Marketing Events Using Social Media #Podcast and #InfoGraphic
iPhone Podcasts, Marketing and PR, social media podcast, social media tips

Marketing Events Using Social Media #Podcast and #InfoGraphic

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire system and process to do this effectively. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media. If you have some success in applying the steps and principles please let me know! You can download the PDF version of the Infographic here. Please note: LinkedIn events have been discontinued BUT remember to post your event to relevant groups, business pages and the profiles of key people in your organization.

Marketing Events Using Social Media Template

Click Image for Full Size High Res InfoGraphic


  • Apr 25 / 2013
  • Comments Off on This Week’s Top Tweeted Guerrilla and Ambient Marketing Pictures
Internet Marketing and SEO, social media tips, social media training

This Week’s Top Tweeted Guerrilla and Ambient Marketing Pictures

Guerrilla Marketing as Jay Levinson and I discussed in our book Guerrilla Social Media is defined as achieving conventional marketing goals by unconventional means. Ambient marketing is a spin-off of Guerrilla Marketing – you may spend the same dollars but it involves morphing the media and blending the environment and community blurring the lines between ad and viewer making them active participants in in the marketing activity. A couple of these photos may offend… but remember guerrilla marketing focuses on human emotions and depends upon them to take action.

8 Awesome Ambient and Guerrilla Marketing Pictures From Twitter

Here are a selection of the most popular Guerrilla and Ambient marketing tactics shared on Twitter over the past few days.

Storified by Shane Gibson· Thu, Apr 25 2013 09:39:04

Bestial marketing de guerrilla. ‘Clases de Golf para principiantes’. pic.twitter.com/0POsLmloCIBuena Publicidad
Márketing de guerrilla: Hotwheels @Buenapublicidad pic.twitter.com/d0I3A5ati2PublicistaEnfurecido
#G322 section B – Guerrilla marketing example in Liverpool outside Fact for new game. Lotta spray paint. pic.twitter.com/FSHvSD4c5wHowie
Creatività che impressiona…#Guerrilla #Marketing! #creativita #advertising #guerrillamarketing #sapevatelo pic.twitter.com/qgUiIYJ6xSRaffaello D’Accolti
Genial marketing de guerrilla de la película ‘Un buen día para morir’. pic.twitter.com/AS47Rr0pQ6VILOART
See @haannB Dior’s ((guerrilla marketing)) …#marketing. pic.twitter.com/mjFNAdObjH?????????????
I think this man is not by chance chosen for this picture.. Guerrilla MarketingFound at on.fb.me/16hDset pic.twitter.com/2rKSdBfqPSRob Oostdam
Ambient #marketing: ¡Las paradas de autobús también pueden ser divertidas! Fotos: marcandotendencia.wordpress.com/2013/02/28/amb… #publicidad pic.twitter.com/D9WAUh1GWPTeresa Gorospe

  • Nov 13 / 2012
  • 1
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Community is Still Number One in Social Media Marketing

Community building and social media marketing

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets:

Social Media Tip: social media scales through community, community grows by relationship building. Focus on people.

I then realized that I needed to expand on the topic. Here’s the basic outline of what I cover in todays podcast:

  1. Why community is vital if you want to leverage your social media marketing efforts and get your content and marketing to expand well beyond your own sphere of influence.
  2. Relationships build community, numbers alone don’t make a community. People who have an emotional connection with you and your brand are more likely to share your content and interact with you.
  3. Focus on people, even PR has changed. Bloggers and community influencers have now become gatekeepers of communities and your content won’t flow into those communities until you connect with those gatekeepers.



  • Oct 23 / 2012
  • 3
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

6 Reasons You’re Silently Failing in Social Media

social media facebook fail failures

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around.

The 6 Reasons You’re Silently Failing in Social Media:

1)  Your content strategy is too safe

2)  Your reach is minimal

3)  Your conversation strategy is weak

4)  The right people don’t know who you are or they don’t care

5)  You have no social media plan

6)  You’re not integrating social media

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