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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media tips

  • Jul 25 / 2009
  • 10
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media tips, social media training

19 Guerrilla Social Media Marketing Secrets

I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive education in South America.

Jay Levinson has sold over 20 million books on Guerrilla Marketing making him the top selling marketing author in history.

Jay Levinson shared with audience the 19 secrets of Guerrilla Marketing. In essence a formula for effectively executing this brilliant grass-roots type marketing. Guerrilla marketers measure success based upon profit, not sales volume, web traffic or how well a name is recognized. With my experience in Social Media and sales I thought I would share with you how you can use this formula to effectively execute a Guerrilla Social Media Marketing Campaign. I have shared these tips three at a time on my blog as series. Today I’m putting them all in one place.

According to Jay if you memorize these secrets, you will exceed your most optimistic expectations in business. All of these secrets end in “ent”:

  1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. Stick with it, it will pay big.
  2. Investment – Guerrilla marketing is a recession proof investment. It will pay better than any traditional financial investment. The key thing is you will need to invest in Social Media. This will come not in dollars but time, energy, ability, money, reputation
  3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and on-line social media identity.
  4. Confident – You must be confident and instill confidence in the customer. Use social media to listen to your customers. Jay says, “Service is anything the customer wants it to be.” Listen! He goes on to say, “Quality is what customers get out of your product. “ This is great information that can help you provide specific, on topic, brilliant solutions to your target market’s pains.
  5. Patient – Be patient. Be patient with yourself, it will take you time to master the Guerrilla Marketing “Weapons of Social Media.” Be patient as you build a community online, build roots and a foundation that will be un-shakable. Be patient with your target market, they will rush in to use and engage in social media, but they will do it in their time-frame.
  6. Assortment of Weapons – Use a diversity of tools. Start with a blog or highly socially enabled site. Then use and master all of the major tools. You will identify over time which ones you have a talent for using, and which ones your market responds to best. Today these tools may include:
    • Blogging
    • Video Podcasting (YouTube, Viddler etc.)
    • FaceBook
    • Linkedin
    • Flickr
    • Twitter
    • Forums
    • Ning.com
    • Digg
    • StumbleUpon
    • FriendFeed
    • Google Profiles
    • Tumblr
    • Ubertor (for Realtors)
    • Meetup.com
  7. Convenient – “Time is money is a lie. Time is life, don’t waste their time.” – Jay Levinson. This is critical, don’t make people work hard to find your information or consume the great content you create. Also don’t waste their time with 10 minute videos when you could say it in 3 minutes or even better, 3 Twitter tweets. Brevity is key in Guerrilla Social Media Marketing
  8. Subsequent – Always know what’s next, don’t write an e-book, write a series of e-books. Don’t just solve one customer pain, be in search of the next big thing that can help those who are connected with you.
  9. Amazement – “Tell stories because stories are not boring.” – People love stories, that’s why they follow you on Twitter, they are following the story of your personal brand at 140 characters at a time. Stories spark passion, get good at using social media to tell stories.
  10. Measurement – Measure your success, use tools like Google Analytics to track the traffic and behavior of those arrive at your site as a result of your social media activities. Don’t just measure profits either. Look at happiness, education, network growth, and positive community impact these are all other forms of profit.
  11. Involvement – Listen and engage, or even better give them platforms to communicate and share. Then jump into the conversation and let them know that you hear them. This could be building a Ning.com social network for people who are in your industry. It may be starting a new LinkedIn or FaceBook group. You can also use a tool like Meetup.com to get your online community to meet offline and cement relationships.
  12. Dependent – “The guerrilla’s job is not to compete but to cooperate with other businesses. Market them in return for them marketing you. Set up tie-ins with others. Become dependent to market more and invest less.” Begin to blog, do interviews and profile your cooperative competitors online and many will reciprocate and help you grow your following and client base.
  13. Armament – Arm yourself with all of the social media tools that your customer consumes or uses. Also find new markets through arming yourself with new social networks and mediums.
  14. Consent – Permission is number one if you are going to be a Guerrilla Social Media marketer. Take time to build trust and relationships and never overstate or overstep your relationships online with pitches and unsolicited messaging.
  15. Content – “Substance wins over style” Give real value, unique content and do it often with multiple social media weapons. If you want to dominate your marketplace using social media give more, and give more often. Your community and Google’s robots will reward you!
  16. Augment – Augment your attack; audit yourself and your strategy constantly. The world of social media is growing by the millions of members every month. You have to stay up on the tools and on the demographics of each medium. NHL Superstar Wayne Gretzky attributes his success on the ice to always knowing where the hockey puck was going to be versus where it was in the moment. He was always ahead of the game. You need to be the same way in the social media space. Ask: “What’s next?”
  17. Congruent – Make sure that all of your tools and messages work together. You should be layering each blog entry, twitter update, or FaceBook post like bricks in a building. They all are valuable but contribute to a greater masterpiece, your brand and reputation.
  18. Experiment – You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates and engages your customers, prospects and the online communities you participate. Remember that penicillin and gun powder were both invented by accident. Have fun, be engaging and bold and most importantly observe everything.
  19. Implement – The world belongs to those who are willing to implement. Put a solid marketing calendar together that includes core social media disciplines. Blog at least 3 times per week, update your Twitter status five or more times per day, spend at least 30 minutes a day pro-actively listening to your audience. Constantly devour information on how to hone your skills as a Guerrilla Social Media Marketer.
  • Jul 25 / 2009
  • 2
Blogathon 2009, Internet Marketing and SEO, Marketing and PR, social media, social media tips, social media training

18 Social Media Tips Under 140 Characters

18 Social Media Tips Under 140 Characters

1.     Use http://www.backtype.com/ to search blog comments about you, your blog or a topic.

2.     Social media is too new for Gurus. We’re all amateurs! That’s what makes it fun and open.

3.     Social Media Phases: Adoption, Population, Pollination, Aggregation, Splintering, Commercializing, and Globalizing.

4.     Social media is here to stay and has more relevance and power everyday.

5.     Embracing and understanding how to use social media is a core life skill, leadership skill and career building skill.

6.     Social media is social. It’s about helping people connect to people using technology, it embodies truly what the internet was intended for.

7.     Social media is not just about technology, it’s a new way of leading, thinking, and connecting with other people.

8.     Social media belongs to all of us. An ordinary consumer, a front line employee, a political activist in Iran all have access and a voice.

9.     You need different messaging for client retention than you do for attraction.

10. Statistics tend to be a history lesson. Growth and human behavior are rarely linear. Listen to customers and staff.

11. Use social listening tools: http://www.collecta.com/ http://www.twitority.com/ http://socialmention.com/ http://www.twazzup.com/

12. Develop a social media policy and set of guidelines to keep your team on track and on message.

13. You can force someone to be social, you can only give them the tools and training.

14. Worry less about selling and more about connecting and rapport.

15. Read Free the Future of a Radical Price before launching your next marketing campaign.

16. Read “Ignore Everybody” by Hugh Macleod if you want to tap into your social media creativity.

17. Spend time each day promoting and contributing to another blogger’s success.

18. What works for you now will only keep working until it is no longer unique. Keep innovating.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jul 15 / 2009
  • 3
Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media tips, social media training

20 Social Media Tips Under 140 Characters Part 3

II have been saving my weekly Twitter updates on Social Media and posting them on my blog as a weekly digest.  This has become a bit of a social media meme for me.  It’s also there for those people that don’t want to scroll through all my Twitter updates to get to my Social Media Tips.  Here’s my 20 Social Media Tips Under 140 Characters (Part 3):

  1. Polish your work too long and someone will move first with a less perfect work but they’ll get the credit. Publish first.
  2. One day we will look back at “social media” as a buzz word. But the best practices will still be in use.
  3. Seeing someone as a competitor is old economy, seeing them as a peer and a fusion partner is key.
  4. Talk and listen to small nodes or groups of people in your larger niche network. Niche broadcasting is not enough.
  5. Contribution, help and kindness are your social currencies which can get you access to great people and great networks.
  6. Want to implement your social media plan fast? Think collaboration not committee
  7. All the details, plans and tools don’t mean much unless you understand people.
  8. A sense of curiosity and willingness to experiment can lead to some positive serendipitous discoveries.
  9. Stop focusing on being a social media rock star, focus on building a community and a list.
  10. Develop an understanding of the Long Tail http://longtail.com
  11. Think variable not universal when building strategy. Nano-casting and the “Long Tail” are key.”
  12. Types of social media ROI include: improved staff engagement, quicker response to business challenges, increased frequency contact with clients.
  13. Social Media results could also be: increased revenue, more customer data, increased store (real world) traffic, press, improved customer service.
  14. Looking to hire a social media expert? Look for proof that they have done more than just build traffic and followers.
  15. Words to use in a social media job posting: track record, business experience, well networked, project management experience.
  16. There is a lot of hype. Look for truth, verify information and execute with dependable tools and strategies.
  17. Use give away’s that have real value with a variety of paid options to upgrade to. Think customization and options.
  18. Permission to connect has put the power in the consumers’ hands. Seek and then treat that permission like gold.
  19. When I join your facebook page, give you my e-mail or follow you on twitter those are examples of “permission to connect”
  20. Some people like lengthy whitepapers, others learn best through video, audio or text updates. Use variety.

Like these Social Media Tips? You may want to pre-register to learn more about the new Book written by Stephen Jagger and I Sociable! due to be released this summer.

  • Jul 05 / 2009
  • 2
Internet Marketing and SEO, Marketing and PR, social media, social media tips, social media training

22 Social Media Tips Under 140 Characters

This is a collection of Tweets (posts I put out on twitter via @shanegibson) from the past couple of weeks . They are social media tips under 140 characters in length. (last weeks social media tips can be found here)

Some of these tips have been passed on dozens of times but I wanted to make sure they stayed permanently available by posting them to my blog. If you have any to add, please add them in the comments section of this post.

Here’s my 22 Social Media Tips:

  1. Measure engagement levels, revenues, value added interactions. Big numbers in views and traffic can lie.
  2. Bad customer feedback is a branding opportunity if you handle it right.
  3. If you can’t be relevant, at least be entertaining!
  4. Visit sites outside of your industry and interest areas for new ideas.
  5. Constantly look for ways to contribute and you will never run out of marketing leverage.
  6. Social Media should be integrated or synced with other marketing activities.
  7. Social media is not rocket science. Forget the big words and focus on listening and connecting intimately.
  8. It’s kind of like dating. Don’t ask someone to marry you on the first date.
  9. Your goal is to become referable; to become credible, and to build a following through value added interactions.
  10. It is not about getting referrals; it is about becoming referable.
  11. There are many ways to get followers. A good question to ask is: “How do I create quality connections on Twitter?”
  12. Ning.com is a great social networking tool. What it enables you to do is create your own private network for anything.
  13. Pay it forward. Teach people about social media and they’ll tell other people about you.
  14. Resist the temptation to fill your Facebook friends inboxes with daily marketing. They will tune you out.
  15. Break long blog posts into a series of short-posts, it will increase your page views and be more engaging
  16. It’s personal reputation and brand building that makes us approachable, people want the real deal.
  17. When you’re reaching out to thought leaders in the social space you need to tap into their motivations.
  18. Pre-scheduled tweets and blog posts can help you reach audiences in different time zones.
  19. Use http://www.tubemogul.com to distribute video to Youtube, Viddler, Vimeo etc. all at once.
  20. Use http://hootsuite.com to manage multiple twitter accounts and schedule tweets into the future.
  21. It feels great to know people are listening to us and that they care. Let your customers know you’re listening.
  22. If done right social media will become a part of your business process not a separate addition.

If you liked these tips, there’s a lot more where that came from in the new book Stephen Jagger and I are releasing this summer called Sociable! Sign up for updates and advance order opportunities below:

  • May 02 / 2009
  • 3
Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, Sales Training, social media, social media tips, social media training

Social Media Tips

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference.  Please add your tips and thoughts in the comments section.

20 Social Media Tips:

  1. Focus on a specific theme in your social media for extended periods of time
  2. Your blog is your home base, all social media should feed your home base
  3. Social media is 90 % contribution and connection 10 % marketing and sales
  4. Social media belongs to the people, they get to make the rules not the marketer
  5. Have a social media policy for your company. Help your people be effective and on message
  6. Promote other people’s dreams. It builds community, loyalty and brand for you
  7. “Marketing is a process not an event”- @jaylevinson
  8. Blog, tweet and talk about solutions to people’s pains and challenges
  9. Social media tools like twitter are listening tools more than they are broadcasting tools.
  10. Nano-cast to many small niches instead of broadcasting to everyone.
  11. Learn to break up large blog entries into many smaller entries. It’s more user friendly
  12. Take time each month to update your major social media profiles, use key words that your prospects would search for
  13. Use social search like http://search.twitter.com and http://blogsearch.google.com to listen to your customers
  14. Each social network has it’s own etiquette FaceBook type behavior doesn’t work on  LinkedIn
  15. Answer people’s comments on your blog, or @ replies in Twitter. Social media leadership is about bi-directional communication.
  16. Think twice, click once.
  17. Take it off-line, book in person meetings or hold events for your online social media contacts
  18. Use an assortment of tools, it geometrically multiplies efforts
  19. Always be asking where are we going? What is the next Twitter or FaceBook going to be?
  20. Use a mixture of content on your blogs, top 10 lists, photos, video, audio, guest bloggers, and polls…

Register for updates on Sociable! Shane Gibson and Stephen Jagger’s new book to be released in June 2009.

Social Media Seminars with Shane Gibson.

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