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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media training

  • May 15 / 2009
  • Comments Off on 3 Guerrilla Social Media Marketing Secrets
Events and Seminars, Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, social media, social media training

3 Guerrilla Social Media Marketing Secrets

Last week I posted Guerrilla Social Media Marketing secrets 1,2 and 3. There are 19 Guerrilla Marketing secrets and after chatting with Jay Levinson he gave me the go ahead to share a few more. So here’s secrets 4,5 and 6 based upon my interpretation of Jay’s 19 secrets:

3.    Consistent – Don’t change your identity.  Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and on-line social media identity.
4.    Confident – You must be confident and instill confidence in the customer.  Use social media to listen to your customers.  Jay says, “Service is anything the customer wants it to be.” Listen! He goes on to say, “Quality is what customers get out of your product. “  This is great information that can help you provide specific, on topic, brilliant solutions to your target market’s pains.
5.    Patient – Be patient. Be patient with yourself, it will take you time to master the Guerilla Marketing “Weapons of Social Media.” Be patient as you build a community online, build roots and a foundation that will be un-shakable.  Be patient with your target market, they will rush in to use and engage in social media, but they will do it in their time-frame.

  • May 14 / 2009
  • Comments Off on 28 Days to Better Selling Starts May 18th 2009
Events and Seminars, Sales Blog, social media training

28 Days to Better Selling Starts May 18th 2009

This program is my way of giving back to the sales and social media community that has helped me build my blog, business network and knowledge base through your great insight, twitter updates, attendance at events and overall enthusiasm to learn and connect.

A number of you have asked for more information on the program. Here are the major topic areas that will be addressed in the 28-day program:

  • The ABC’s of Targeting – How to fine tune and focus your sales process
  • Master Prospecting Strategies – How to develop a step by step prospecting plan using offline, online and social media tools and processes
  • Rapport – Tips, strategies and tactics for developing instant rapport
  • Selling with Style – how to read and adapt to different types of buyers for maximum effectiveness.
  • Social Selling – Social media and networking strategies to help you engage and develop business, using tools like blogging, twitter, FaceBook and video.
  • Needs Analysis Selling – Using questioning to establish rapport, identify client pains and develop easy to sell solutions.
  • Key Account Management – Approached to landing, retaining and growing high value clients
  • Life Time Client Strategies – Using personal branding, social media leadership, relationship development, and pro-active service strategies to create a loyal customer base.

Each day participants will have the opportunity to share their success, applications and challenges with each other. I expect this to also be a good networking opportunity. (All this will happen at http://closingbigger.net)

If you are not already registered for the program you can do so below. (There’s no fee, no advertising, and you can start or quit at anytime).

Enter your Email

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  • May 14 / 2009
  • 6
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, Sales Blog, social media, social media training

Social Media ROI for Business

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online.  Based upon a book I have been working on called “Social ROI” which addresses the ROI in community engagement I have put together this podcast on 26 ways to measure Social Media ROI. Your feedback would be greatly appreciated (especially if I missed one!). (Direct Download)

What is the ROI or Return on Investment in Social Media for Business?

  • May 09 / 2009
  • Comments Off on 28 Days to Better Selling with Shane Gibson
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, sales assessment tools and indicators, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Selling In Turbulent Times, Shane Gibson Bio, social media training

28 Days to Better Selling with Shane Gibson

Sales Podcast on Filling Your Sales Funnel in 2009Launches May 18th 2009

If you want to improve your sales and have been too busy to put a plan into place you’re not alone.

I have had many people in the sales community including sales professionals, senior executives and high tech entrepreneurs and bloggers who are all looking for ways to convert connections into long-term clients and relationships.

Their challenge is that most resources available are either one time training opportunities, or extensive and over whelming programs that are tough to implement. This program takes care of all of this.

The 28 Days to Better Selling program is completely free and is 100% content and 0% advertising or promotions. All content focused on helping you.

This concept was inspired by a 31 Days to Build a Better Blog program that Problogger.com put on for 12,000 other bloggers. As a participant it was very helpful for me. The concept is simple:

Here’s how 28 Days to Better Selling Works:

1) A daily task that you can easily implement to improve your sales and business
2) A succinct daily lesson to help you make the improvement

By the end of the 28 days you will have looked at 28 ways to fine tune and improve your sales process and business. The daily lessons will be in written, video or audio format and will take less than 10 minutes each to review.

To Register for the program please enter your e-mail address below:

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  • May 02 / 2009
  • 3
Internet Marketing and SEO, Marketing and PR, Sales Articles, Sales Blog, Sales Training, social media, social media tips, social media training

Social Media Tips

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference.  Please add your tips and thoughts in the comments section.

20 Social Media Tips:

  1. Focus on a specific theme in your social media for extended periods of time
  2. Your blog is your home base, all social media should feed your home base
  3. Social media is 90 % contribution and connection 10 % marketing and sales
  4. Social media belongs to the people, they get to make the rules not the marketer
  5. Have a social media policy for your company. Help your people be effective and on message
  6. Promote other people’s dreams. It builds community, loyalty and brand for you
  7. “Marketing is a process not an event”- @jaylevinson
  8. Blog, tweet and talk about solutions to people’s pains and challenges
  9. Social media tools like twitter are listening tools more than they are broadcasting tools.
  10. Nano-cast to many small niches instead of broadcasting to everyone.
  11. Learn to break up large blog entries into many smaller entries. It’s more user friendly
  12. Take time each month to update your major social media profiles, use key words that your prospects would search for
  13. Use social search like http://search.twitter.com and http://blogsearch.google.com to listen to your customers
  14. Each social network has it’s own etiquette FaceBook type behavior doesn’t work on  LinkedIn
  15. Answer people’s comments on your blog, or @ replies in Twitter. Social media leadership is about bi-directional communication.
  16. Think twice, click once.
  17. Take it off-line, book in person meetings or hold events for your online social media contacts
  18. Use an assortment of tools, it geometrically multiplies efforts
  19. Always be asking where are we going? What is the next Twitter or FaceBook going to be?
  20. Use a mixture of content on your blogs, top 10 lists, photos, video, audio, guest bloggers, and polls…

Register for updates on Sociable! Shane Gibson and Stephen Jagger’s new book to be released in June 2009.

Social Media Seminars with Shane Gibson.

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