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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media training

  • Jul 27 / 2011
  • Comments Off on How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger

Social Media Marketing Book Free Dowload ebook giftToday’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV.

We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.

We also covered some important social media how-to’s:

1. Five places to get great content ideas.
2. Seven ways to repurpose your content online.
3. The reality behind blogs, content and getting found online.
4. The three-part “winning formula” for social media success.

For more information on Patrick’s book and a free gift visit http://www.80shortcuts.com/gifts

  • Jul 14 / 2011
  • 4
* Sales Podcast, 28 days to better selling, Events and Seminars, Internet Marketing and SEO, iPhone Podcasts, Managing Complex Selling Relationships Blog, Marketing and PR, Sales Articles, Sales Blog, Sales Management Blog, Sales Training, Sales Training Video, Shane Gibson Bio, social media, social media podcast, social media speaker, social media tips, social media training

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Here’s the full 41 minutes on “Going Social with CRM – How Social Media is Turning Sales Upside-down:

Here are the slides to go with the presentation:

Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • Jul 06 / 2011
  • 1
* Sales Podcast, Events and Seminars, Internet Marketing and SEO, Marketing and PR, Shane Gibson Bio, social media, social media podcast, social media tips, social media training

Social Media Week Vancouver Registration Get Involved!

Today’s podcast is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week Vancouver blog shortly. In the meantime, have a listen and if you’re anywhere near Vancouver we would really like to have you attend, sponsor or even speak.

  • Jun 30 / 2011
  • 2
iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Assessing Defining and Measuring Your Social Media Influence

Today’s podcast is on defining and measuring your social media influence. Dave MacDonald who is an integral part of our team at Socialized! works on our social media assessment process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging and connecting with influencers in social media.

The question of course is what makes someone influential? Should we look at the Klout score of the people they interact with? Possibly the number of important bloggers that write about them? Or is it simply how viral or broad their message gets shared? As a guerrilla social media marketer I measure success in profit and net-action or results. For this podcast I want to focus on a section right out of our Social Media Rules of Engagement training module. Here is the basis for what we consider influential:

John C. Maxwell said it best when he said “Leadership is Influence.”

He didn’t say leadership is a good idea, a vision or a title. He said influence. Influence can be defined for our purposes as causing someone to take action (internally as and personal growth or externally as in doing something). So we can imply the following:

Influence = Action

Following are some examples of action:

  • Message gets passed on
  • Get linked to
  • Changing or molding views
  • Registering and attending events
  • Solving problems
  • Getting feedback
  • Listening and creating brand and relationships
  • Generating dialogue
  • Getting press
  • Capturing an e-mail address or contact info

There are many more. The important factor here is to go beyond the Klout score mentality and realize that people are not an algorithm. I check my Klout on a regular basis, but it’s value of the actions we create determine if we are truly influential. So to summarize this:

Leadership = Influence = High Value Action

  • Jun 26 / 2011
  • 2
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Social Media Monitoring Strategy Podcast and InfoGraphic

Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.

Today's podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.

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