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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media

  • Nov 13 / 2015
  • 5
Social Selling Funnel Sales Process
* Sales Podcast, Sales Blog, Sales Training, social media, social selling

Using Thought Leadership to Fill Your Social Sales Funnel #Podcast

Today’s sales funnel and sales process has changed. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to get noticed – you need to have a thought leadership strategy to truly fill the new sales funnel.

The success strategies covered in this sales podcast include:

  • How to move your prospects from “hello” to permission to sell
  • How to establish yourself as a thought leader
  • The role content curation and creation play in sales success
  • Why content is king and connection is queen

Click the images below to enlarge the Social Selling Infographics:

The 5 Stages of Consent (The Social Sales Funnel)

Social Selling Funnel Sales Process

Thought Leadership in Social Selling Venn Diagram

Thought leadership venn diagram infographic

  • Apr 23 / 2015
  • 0
Sales Management Blog, Sales Training, social media

What does the sales manager of the future look like? #SalesTribe

Sales Manager Technology and Social Future

 

Sales management and sales leadership in the near future will look very different from the way it looks today. Every day there’s a new gadget, widget, crm and sales guru touting groundbreaking methodologies. The question is what skills does the sales manager and sales leader of the future really need? I asked this question of 30 sales authors and sales thought leaders during our #SalesTribe twitter chat and here’s what they had to say:

  • Oct 25 / 2013
  • 2
social media, social media speaker, social media tips

23 Social Media Tips in 140 Characters or Fewer

Social Media Tip

I tweet social media tips daily. I know Twitter is pretty noisy so I thought I would pull some of my most popular and favourite tweets from the past couple months. Which one is your favourite?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Oct 15 / 2013
  • 2
social media, social media podcast, social media training

How to Not Lose Yourself or Humanity with Social Media

Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life.

Social Media Addiction Anxiety Fear

It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tuned out for an entire hour during a board room meeting. For others it’s worse – an overwhelming feeling of guilt or anxiety for not being social enough online. Fits of jealousy, defensiveness, elation (over-reacting) or over-sharing are all other symptoms that our social media use has gone from empowering to toxic.

Updates ( 11/12/2013):

A study cited by the National Post shows that taking photos at an event (more often than not with a smartphone) actually decreases our ability to recall the event.

An Anxiety UK study found that over half of respondents who regularly use social networking sites saw their behaviour change negatively.

On the extreme side social media abuse and overuse can lead to amplifying and worsening Narcissistic Personality Disorder, lead to lack of intimacy and anxiety disorders. We don’t have to go that far to have social media lose it’s luster. Sometimes we are not even willing to admit that we have lost touch of the goal. Social media is “social” it’s about building real relationships and improving efficiency through collaboration and community.

In this podcast we discuss many of the route causes and effects of social media abuse and we also discuss 15 Ways to Positively Use Social Media. Here are the solutions in bullet form: (Listen to the podcast for the whole story):

  1. Start culling your stream – racism, whiners, anti-everything people etc.
  2. Proactively decide where you want to be, what your values are and build that community
  3. Share awesome content (passionate)
  4. Make a calendar, daily activities, limit time
  5. Social situations – Decide in advance if you should disconnect from the smartphone
  6. Set a goal when going online
  7. One network at a time open to reduce distraction
  8. Use a tool like Hootsuite to manage the noise and filter
  9. Share who you are (it’s exhausting being someone else)
  10. Be aware of the emotional impact – extreme good and bad emotional responses – these are danger signs
  11. No email Fridays – go meet someone, use the phone and avoid the digital
  12. If it’s your job to do social media, it’s time to set boundaries and get the resources to have digital black out periods
  13. Map out your vital signs. What makes you healthy and productive? Less is more.
  14. Set life goals not social media goals.
  15. Use the internet to get off of the internet

 

  • Jun 07 / 2013
  • 4
social media, social media speaker, social media tips

Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Privacy is a Myth on the Internet

Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. PRISM is a program/mandate that is supposed to protect the USA from outside threats but Germany and many other members of the EU are deeply concerned. This all began with a leaked PowerPoint outlining PRISM.

Prism PowerPoint Download

A screen cap of one of the PRISM slides leaked to the press.

My thoughts on the US Government tapping into Facebook, Google, Email etc. I have always assumed that anything I post to the internet and any device I used to access the internet could be compromised by someone either hackers or big brother. (They could also be subpoenaed at any point and many ISP’s etc. are legally required to keep the data for years even if you delete it locally).

Obama’s own blackberry was taken from him when he first came into office. With all of their technology the US Government still couldn’t stop the wrong people from tracking the Commander in Chief – it was a security threat and it took many months before he got it back. If they can’t make it safe for him, it’s not all that safe for us.

As Canadians we can be spied on by foreign governments – this includes the US – and they can (and do) pass this data onto Canadian authorities and this really violates no privacy laws. India by the way has no such laws – and the mobile carriers can track and use the data of subscribers as they see fit, including GPS information to delivered targeted adds and offers.

We have to stop over-sharing our lives and realize that this “social exhaust” as the UN calls it – leaves a trail. One tweet, one Facebook update, the odd “like” doesn’t mean much… but add up hundreds over a lifetime and they tell a very accurate story of who we are. Even digital TV providers like Telus, Rogers or Shaw have the ability  record every minute of TV we watch, what ads we skip and when we watch on TV. This says a lot about us.

American Express can tell when a couple is having marriage problems just by the shift in purchasing patterns. Credit reporting agencies are now looking into social media monitoring is a supplementary way to profile us and the risk (and profits) we represent.

I personally got “served” court documents last year at a Christmas Meetup after announcing my whereabouts on Twitter and Meetup. The gentleman had the decency to be discreet – but it could have gotten awkward. I looked at him and said “I’m surprised it took you this long!” he laughed and let me know that he missed me a few times but was following my FourSquare check-ins.

Get off the Internet

There’s this amazing thing called meeting in-person, if it’s really that top-secret then hop on a plane and meet the person if you have to – leave your phone at home and take an electronic holiday. Take a walk in the park and talk to your friend about their marital problems or that business deal that can’t be leaked until the deal is signed.

If you don’t want people to know about it. Don’t post it on the internet. Buy a paper journal, pour your heart out and then lock it in a safe if you have to.

I am a huge social media fan, I have built a career out if it. It’s for being social, building community, growing ideas into movements and sometimes even into revolutions. Just realize that this whole process is done from within a glass house and act accordingly.

 

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