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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media

  • Jun 08 / 2011
  • 1
iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training, Uncategorized

Guerrilla Social Media Marketing Defined (Podcast)

Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course.

If you want to start reading thebook on your iPad in the next 5 minutes you can always pick up a copy at the iTunes store.

Buy the Book

  • Jun 06 / 2011
  • 1
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

36 Social Media, Leadership and Life Tips in 140 Characters or Fewer

Today’s blog post and social media podcast is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments below.

  1. Social Media Fact: @Banff_Squirrel has more Twitter followers than most marketing experts.
  2. Social Media Tip: Content is not King [or Queen :)] Connection rapport and trust are today’s currencies.
  3. Social Media Tip: build the community, contribute to others success, be authentic and people will line up to help you as well.
  4. Social Media Tip: treat likes, followers, and connections on any network like gold. Those are votes of trust and confidence.
  5. Social Media Tip: Contrast keeps the conversation fresh. Vary your update and blog formats. Use multiple media to engage.
  6. Any social media activity that involves deception, trademark or copyright infringement isn’t guerrilla marketing. It’s lazy marketing.
  7. Social Media Tip: it’s not old versus new media — it’s about integrating the right media for the right market.
  8. Social Media Tip: In the “Thank-you Economy” don’t outsource or automate your thank-you’s.
  9. Social Media Tip: People will read your Tweets and blog posts in the context of their goals and needs. See through their eyes.
  10. Social Media Tip: Social media marketing is not a fad. BUT social media consultants now need deeper business knowledge.
  11. Social Media Tip: Blogging is not dead, but recycling content and cut-and-paste mentalities are getting old.
  12. Social Media Tip: social media strategy needs to be in-line with your business culture and integrated with your business processes.
  13. Social Media Tip: Having a Twitter account is like having a telephone. It’s just a tool. How are you going to use it to win?
  14. Social Media Tip: Being an early adopter is not enough. You need to evolve with your market and the tools to stay relevant.
  15. Social Media Tip: Your rules of engagement will be in context with your goals and your target market’s culture/etiquette.
  16. Social Media Tip: Activity doesn’t equal profitability. Activity that builds relationships = mindshare = walletshare. Build relationships.
  17. Want to increase the number of people that follow you back on Twitter? Try taking an interest in them. Marketing is a conversation.
  18. Social Media Tip: All of the engagement and trust you have built evaporates when your community finds out you outsource your conversations.
  19. Social Media Tip: You can go it alone, brave the storms and reach great heights by yourself. BUT half the joy is in bringing people with you
  20. Social Media Tip: hiring the wrong social media help can be worse than not doing it. Be prepared. Assess them & where you are starting from
  21. Leadership Tip: You don’t need to make someone else irrelevant to raise your profile. In fact you’re usually only hurting your brand.
  22. Remember it’s not a about blogging, Twitter, Facebook or the next great thing. It’s how you use it. Wisdom comes from mistakes. Experiment.
  23. Social Media Tip: You are never too popular to be humble. In fact no matter who you are eventually the web will humble you 🙂
  24. Being on a path of integrity isn’t a one time choice. It’s a lifetime of commitment and daily decisions.
  25. Social Media Tip: Use hootsuite to flag DM’s from other people in Twitter for future follow-up. They can often get buried.
  26. Social Media Tip: Subscribe to your twitter searches as RSS feeds in your feed reader so that you only have to do the search once…ever.
  27. Social Media Trend: Community building skills are becoming more important than pitching or selling.
  28. Good things come to those wait — but they’re usually the things left behind by those who hustle. Giddy up!
  29. Social media monitoring is vital. The opportunity is in engaging at the right time with the right person on the right topic.
  30. Leadership Tip: You can never lose by investing in good people. Err on the side of generosity. It will pay in efficiency and loyalty.
  31. Social Media Tip: Educate and equip all staff to be social… it provides less headache and greater ROI than policing them.
  32. Social Media Tip: The longer you try to contain social media use to one department the further behind you will be from the marketplace.
  33. Good publicity is about doing the right thing and getting the word out. Integrity is about doing the right thing when no one is looking.
  34. Social Media Tip: If you are more aware of the community gossip than you are of the community needs then you’re going the wrong direction.
  35. Social Media Tip: Stop seeking recognition from the cool kids… instead strive to be significant to the/your community
  36. Social Media Tip: The more open we are with other people the more willing they are to share with us.

Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • Jun 06 / 2011
  • Comments Off on You need to be social to have long-term social media success!
Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

You need to be social to have long-term social media success!

Today’s podcast is about being truly sociable. You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at social media and also have great personal presence and charisma those that are solely good at being social online will not fare as well for many reasons. Have a listen to today’s podcast and tell me what you think.

Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • Jun 04 / 2011
  • 4
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

What comes first? A pretty website or business results?

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many of our peers who work in a social media agency say it’s one of their common points of frustration when working with clients. Their site design can actually hinder proper search engine optimization and a visitors ability to share content once they discover it.

Today’s podcast was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven’t considered what a truly social site and blog are.

I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this.

Social Media Keynote Speaker Vancouver Toronto CanadaShane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.

  • Jun 03 / 2011
  • 3
Marketing and PR, social media, social media podcast, social media tips, social media training

Social Media Podcast: How to get above the noise

Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market.

Today I will talk about three things that will help you rise above the crowd:

  1. Consistency
  2. Niche and Nano-marketing
  3. Connecting (Connection is King. Content is secondary)

This is day 5 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me shane@socialized.me. Otherwise a comment, tweet or Facebook share would be greatly appreciated.

Contact Shane Gibson Today! Contact us!