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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Categorized / social media

  • Jun 02 / 2011
  • Comments Off on My Podcast Rant on Bad Infographics false stats and so-called social media experts
social media, social media podcast, social media tips, social media training

My Podcast Rant on Bad Infographics false stats and so-called social media experts

social media podcast by shane gibsonToday’s podcast is more of a rant. We cover everything from customers service, the dangers of believing what you see on Infographics, and my response to Peter Shankmans comments on “Why All Social Media Experts Need To Die in a Fire.”

I cover it briefly in the podcast but here’s my thoughts on Shankman’s statements. It’s been a full week since the post but people keep emailing me asking my opinion on his blog post. (On a side note: nice work on Peter’s part for all the traffic generated).

Here’s my response to a client:

Instead of becoming a best seller like Guy Kawasaki he feels he needs to put down the entire industry to prove his superiority.

There are good and bad accountants, lawyers, authors, sales trainers, digital agencies and Apple “experts” out there. Shankman points out the obvious: be a good marketer, be customer service orientated, don’t misspell stuff, don’t let an intern do your social media. But you do need to help your team effectively socialize… and many of the social media disaster stories we read about every week come from companies that went it alone and didn’t get mentorship or study bast practices that already exist.

Social media is just a tool, you do need a strategy, an understanding of your customer and yes it should be integrated into multiple departments and with the rest of your business, marketing and customer service strategy. (Integration was one of the parts of your assessment).

I do not have a lot of love or time for people giving bad, ill-informed advice and misleading people or as Guy calls it
“Enchanting Gullible People.” There are a lot of clueless experts out there selling useless crap. On the other hand people like Shankman who want to group everyone and everything into on pile and suggest they should be burned to death really helps no one.

The bottom line: marketing and sales success principles will prevail… but the platforms for engagement have changed and customer tolerance for pitching or in-authentic engagement has decreased. We are in a new era with new opportunities (and new risks).

Have a listen to today’s podcast rant and let me know what you think!

  • Jun 01 / 2011
  • 1
* Sales Podcast, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media tips, social media training

Jessica Northey on Authenticity Social Media and Radio

Today’s podcast is an interview with @JessicaNorthey, a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. We recently exchanged a few tweets on authenticity in social media and after looking at the great work Jessica is doing I asked her to do an interview.

Here’s an excerpt from her bio:

Jessica Northey, SocialMediologist
(Social=Friendly, Media=Form of Communication, Ology=Study Of)

Tucson Native Jessica Northey is taking over Country Music and Radio one Tweet at a time. Specializing in, using Social Media when you ARE the brand, breaking new artists and strategic use of Social Media for Broadcasting; her optimization techniques are being implemented at top stations across the nation, and her writings/methods instructional material for various programs from Real Estate to the Walter Cronkite School of Journalism.

She is a Social Media, Broadcasting, Country and Music Blogger/Writer, Nationally Recognized Speaker, On-Air Personality, Daily Columnist for AllAccess.com, the web’s largest radio and music industry community, who owns Social Media boutique firm Finger Candy Media, LLC.

Having a personal network of over 140,000 followers and a second order influence of over 4 million she is consistently ranked in the top 100 most influential people on Twitter (in the world) according to TwitterGrader.com and in the October Issue of Fast Company Magazine was shown as one of the most influential people on Social Media ranking at 109.

This is day 3 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me shane@socialized.me. Otherwise a comment, tweet or Facebook share would be greatly appreciated.

  • May 31 / 2011
  • Comments Off on Outsourcing Automation and Building Virtual Teams
Internet Marketing and SEO, Leadership, Marketing and PR, Sales Management Blog, social media, social media podcast, social media tips, social media training

Outsourcing Automation and Building Virtual Teams

Today’s podcast is on Outsourcing Automation and Building Virtual Teams. My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor and Outsourcingthingsdone.com. They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members.

I asked Stephen to come on the show to discuss best practices in the area of outsourcing and the technology needed to lead virtual teams.

  • May 30 / 2011
  • 4
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media tips, social media training

Professional Speaking for Geeks Podcast

Today’s podcast is titled “Professional Speaking for Geeks.” Yes they call it death by PowerPoint and many other things. It’s the art of the bomb, crash and burn — or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party.

I have had a number of inquiries from my tech and social media brethren about how to present on stage. Some are gentle questions like “how many slides should I have for a one hour presentation?” to outright pleas for help such as “I’m terrified of audiences over 20 people, how do I present our new iPhone app at this conference?”

Geeks (science or tech savvy and knowledgeable folks who get turned on by pixels, pings, microchips, biology, chemistry, APIs etc.) tend to struggle with presentations, yet if they master the art they can have a massive impact on their business and career (think Steve Jobs or David Suzuki).

Too many people think content is king. Connection is king. Unless you can connect with your audience and engage them effectively your geek speak will mean very little to them. Today’s podcast covers a few insights on better stage presentations.

[This is day one of my 30 day podcasting challenge, I will be posting a new podcast everyday for the next month, drop by, make a comment or share a link to the podcast you posted today).

  • May 30 / 2011
  • Comments Off on Join Me for the 30 Day Podcasting Challenge – @ShaneGibson
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, social media, social media podcast, social media tips, social media training

Join Me for the 30 Day Podcasting Challenge – @ShaneGibson

Social media podcast and social media training blog by Shane Gibson. 30 day social media podcast challengeI have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to meet and interview people like Guy Kawasaki and Bruce Philp (two marketing minds that I suggest you get to know well).

I then looked at my roster of podcasts and realized that I have much more to share. The podcasting seems to happen after the client work, proposals, research, books etc. BUT it has been a major driving force in my business and I have been less than generous with my listeners. I should be giving you way more in the form of interviews, strategy and just sharing the things I’m learning everyday.

I decided to publicy make myself accountable and also ask for your help. Starting today I will be doing 30 podcasts over 30 days.  I would also like to challenge you to contribute in a few ways:

  1. If you’re a podcaster – take the challenge with me. Start sharing more of your knowledge more often today.
  2. If you are an author, subject matter expert or are having success using social media for business, community building or charity — reach out to me and lets get you on the show TODAY.
  3. If you’re a listener, Twitter connection, LinkedIn associate or Facebook friend take a moment to listen to the podcasts, submit your questions, share what you like and let me know what you think. Heckle me if you feel like it!

That’s it. Thanks for coming along this journey with me. I hope you enjoy the show. (I am posting two podcasts today just to get a head start — come back in an hour!)

Shane Gibson
Chief Social Officer
Socialized! Ltd.
Blog: http://closingbigger.net
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