Guest blog entry by Tris Hussey, author, blogger, new media maven:
Can a fictional character blog?
This was a huge question in the early days of blogging. Blogging stalwarts felt that only “real” people should be blogging, especially for a company. There were a couple notable character blogs that were pretty controversial at the time: the Denali Flavors Moose blog and T. Alexander from the Gourmet Station blog.
For a number of months this was an all-consuming tempest in a teacup, with all sorts of name-calling and unpleasantness, however when it all blew over…
Sure, characters can blog. It became clear that whether it was fan fiction or a company mascot assuming the role of “spokesperson”, it wasn’t who the “author” was pro-ported to be, but rather what and how things were said.
Businesses find it helpful to have one “person” be the voice for the entire company, but have several folks write behind the scenes because there aren’t enough people in the company to dedicate one person to blog. The hardest part of having multiple authors blogging is keeping the “voice” of the writing the same. One easy fix is to divide the tasks up. Maybe only one person writes longer posts, but others do things like a weekly post of interesting links or another do the photo of the week. Mix up the type of posts and the people writing them and you’ll have a dynamic blog with a lot less effort!
This is an excerpt from Tris Hussey’s upcoming book on blogging “6 Easy Blogging Projects” published by Pearson. Follow Tris on twitter.
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Blogathon 2009 for Vancouver Food Bank