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Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Tagged / closing sales

  • Jul 04 / 2008
  • 1
* Sales Podcast, iPhone Podcasts, Managing Complex Selling Relationships Blog, Sales Training

Complex Sales Training Podcast Part 1

Today’s podcast is Part 1 of a 3 part podcast on Complex Sales and Managing Complex Business Relationships.

This complex sales podcast introduces you to the process by first defining what complex sales is and then moves into

part 1.  In Part 1 of the Complex Sales series we are introduced to the 6 major Power Players in a Complex Sale or complex business relationship: The Navigator, The Ruler, The User, The Protector, The Contributor and The Opposer.

Definition of Complex Sales (From Wikipedia):

Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and requiring a proposal response from previously identified or interested suppliers. Complex sales involve long sales cycles with multiple decision makers. Multiple stakeholders and stakeholder groups contribute to every complex sale.

Any product or service may become a complex sale. In some instances a complex sale occurs when the market is mature and the stakes high enough to warrant attention from a variety of stakeholders in the buying organization. In other instances a complex sales process is needed when the buyer has never had experience with the vendor, technology being sold, or if the solution is business critical or impacts the buying organization on a strategic level. The series of filters, purchasing steps, and stakeholders involved are designed to reduce the risks associated with making the wrong buying decision…

…often the sales person is required to have a set of skills that are more in line with a subject matter expert or consultant than a traditional sales person. This type of sales person can often be referred to as a Key Account Executive or Complex Sales Executive. (Full Definition here.)

The next few podcasts will hopefully help you develop an understanding of what core skills and strategies will be required to navigate and close complex sales.

  • Sep 09 / 2007
  • 4
Sales Management Blog

Sales Podcast and Blog Entry – Sales Proposals – Steve Woodruff

Steve Woodruff of the Impactiviti Blog on Pharmaceutical sales, marketing, and management writes a great tongue-in-cheek blog entry on how not to write a proposal. This entry really echoes what we talked about in last week’s podcast on “Selling Beyond the Bottom line”. Customization and listening are key to closing the deal and building long-term relationships with clients.

Here’s come of what Steve had to say:

Vendors: How to Lose the Business
Sep 6th, 2007 by impactiviti

If you’re a vendor, there are lots of ways to lose business opportunities. Here, some free advice on how to make sure your proposal remains at the bottom of the stack at decision time:

1. Don’t ask questions to try to clarify, and draw out, what the client really wants and needs. Just slam out that proposal and cross your fingers that you hit the mark.

2. When you cut-and-paste from prior proposals that you’ve submitted to other companies, be sure that you leave the wrong company name in once or twice. Also, bad grammar and misspellings are recommended to help assure the client that you are, indeed, detail-oriented.

Read the rest of the article at Impactiviti:

Shane Gibson.

Shane Gibson is the author of Closing Bigger the Field Guide to Closing Bigger Deals and President of Knowledge Brokers International Systems Ltd. a leading sales performance and leadership development organization. Shane divides his time between his entrepreneurial projects, speaking at major conferences and mentoring salespeople and entrepreneurs.

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