The Role of Psychology and Community in Guerrilla Marketing

The Role of Psychology and Community in Guerrilla Marketing

Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social... Read More
Guerrilla Social Media Marketing Defined (Podcast)

Guerrilla Social Media Marketing Defined (Podcast)

Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this... Read More
Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube

Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube

Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you... Read More
Social Media Assessment Part 1 of 7

Social Media Assessment Part 1 of 7

Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of... Read More
11 Social Media Tips in 140 Characters or Fewer

11 Social Media Tips in 140 Characters or Fewer

I tweet social media tips on a regular basis. For those of you who don’t follow me on Twitter or for those who missed... Read More
Guerrilla Social Media Marketing Secret #19 Implement

Guerrilla Social Media Marketing Secret #19 Implement

Guerrilla Social Media Marketing Secret #19 Implement is covered today by Shane Gibson.  Implementation is a key element in any marketing strategy.   Read More
Social Media Calendar

Social Media Calendar

There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media... Read More
Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the... Read More
.tel Guerrilla Social Media Marketing Weapon #88

.tel Guerrilla Social Media Marketing Weapon #88

Excerpt from Guerrilla Social Media Marketing by Shane Gibson and Jay Conrad Levinson: .tel: This is a new domain name extension but it’s more... Read More
Guerrilla Social Media Marketing Weapon #65 Alltop.com

Guerrilla Social Media Marketing Weapon #65 Alltop.com

Alltop.com: Is described by co-founder Guy Kawasaki as “the online version of the magazine rack in your bookstore except that it has 900 subjects... Read More
Guerrilla Social Media Marketing Traditional Websites versus Social Sites

Guerrilla Social Media Marketing Traditional Websites versus Social Sites

In writing Guerrilla Social Media Marketing Jay Levinson and I developed a quick comparison between traditional websites and social sites. Guerrillas know that to... Read More
Facebook, Twitter, Blogging, SEO – Which one is right for you?

Facebook, Twitter, Blogging, SEO – Which one is right for you?

The question is formed in many different ways. I get it all the time. What is the best social media or social network for... Read More