The Role of Psychology and Community in Guerrilla Marketing

The Role of Psychology and Community in Guerrilla Marketing

Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social... Read More
What is different about Guerrilla Social Media Marketing?

What is different about Guerrilla Social Media Marketing?

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media... Read More
Social Media Calendar

Social Media Calendar

There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media... Read More
Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the... Read More
Engagement pages versus landing pages

Engagement pages versus landing pages

This is another (unedited) excerpt from Guerrilla Social Media Marketing a new book by Jay Conrad Levinson and Shane Gibson set for release in... Read More
What Guerrilla Social Media Marketers Know…

What Guerrilla Social Media Marketers Know…

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: Guerrillas know that social media and social networks... Read More
Guerrilla Social Media Marketing – Positioning

Guerrilla Social Media Marketing – Positioning

This is another (unedited) excerpt from the new book Jay Conrad Levinson and I are writing: A guerrilla positioning story tells your specific niche... Read More
Guerrilla Social Media Marketer Attribute #6

Guerrilla Social Media Marketer Attribute #6

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published... Read More
The 10 Personality traits of a Guerrilla Social Media Marketer

The 10 Personality traits of a Guerrilla Social Media Marketer

Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will... Read More
3 Things You Must Know About Social Media

3 Things You Must Know About Social Media

I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him... Read More
19 Guerrilla Social Media Marketing Secrets

19 Guerrilla Social Media Marketing Secrets

I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April.... Read More
Guerrilla Social Media Marketing Secrets Part 7

Guerrilla Social Media Marketing Secrets Part 7

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here’s... Read More