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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Tagged / podcast

  • Oct 28 / 2016
  • 1
Millionaire Marketing on a Shoestring Budget Book Podcast
* Sales Podcast, Marketing and PR, social media podcast

Podcast Interview: Millionaire Marketing on a Shoestring Budget with Debra Jason

Millionaire Marketing Shoestring Budget Book Podcast Audio

Today’s podcast guest is Debra Jason author of Millionaire Marketing on a Shoestring Budget. I met Debra at the Guerrilla Marketing Global Summit last year and have been following her updates and insights ever since. In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Some of the key areas we focus on in the interview with Debra are:

  • Social media marketing
  • Press Releases
  • Public Speaking and Seminar Selling
  • Copy Writing
  • + Many more insights on Millionaire Marketing on a Shoestring Budget

 

 

  • Nov 16 / 2015
  • Comments Off on How to Run Profitable B2B Influencer Engagement Programs #Podcast
Influencer Engagement Study 2015 with Podcast Augure
* Sales Podcast, social media podcast, social selling

How to Run Profitable B2B Influencer Engagement Programs #Podcast

Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space.

Following is  brief abridged version of what I cover in the podcast:

In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that they considered influencer engagement as an effective strategy to build brand awareness. 75% cited influencer engagement as an effective in lead generation. In my opinion Influencer Engagement (which is really building a community of leaders) is a highly overlooked or misunderstood discipline that can pay dividends for months or even years after you start using this strategy effectively.

Over the past few years I have had the opportunity work on influencer engagement programs (in partnership with great people like Mitch Ballentine) and events for major brands such as Paladin Security, Make-a-Wish Foundation, Toyota, various Comicons. I have also successfully used these processes for product launches and major events such as Social Media Week Vancouver, the Dragons Den Social Summit, the Sales Tribe social chat and all three of my books.

Although Influencer engagement is a hot topic many organizations are struggling to see real results from it.

Where most strategies fall short is they fail to identify the right influencers, and even when they do identify them they fail to develop a real relationship. Furthermore, even for those that develop a real relationship with the influencer; very few create a situation where the influencer is compelled to authentically talk about their brand, their organization or their products and services. The goal is not to get them to tweet about your brand, the goal is to turn these influencers into brand advocates and partners for your organization.

Following is a visual representation of what motivates today’s influencers:

Influencer Engagement Study 2015 with Podcast Augure

A Simple but effective event / project based B2B Influencer Engagement program may look and sound like this:

(Program will include some or all of these events and projects)

  1. Build a Top 50 List of Influencers to be published and promoted through social media, online news sites and directly by influencers.
  2. Collaboratively work with 10-20 of the influencers on several online Twitter chats. Check out this report to see the online impact of just one #SalesTribe twitter chat had this past June 2015.
  3. Launch and host a webinar series with influencers as participants.
  4. Develop, produce and promote a white paper or how-to guide sourcing content from 10-20 influencers.
  5. Develop a series of interviews with high profile clients (who are influencers) that are using your solutions and/or who your target market can relate to.

These 5 engagement strategies are simple and cost effective to implement. To enlist the help of these on-line thought leaders, start by promoting them, helping them and collaborating with them. You’ll notice nowhere have I mentioned getting them to do a product review or demo yet. This is all about building a board community of thought leaders and influencers first. After that it’s easy to move them into engaging directly to work more proactively with your brand.

Those key areas of influencer motivation mentioned earlier are a great reminder for when you’re approaching and interacting. If you can connect your program with the top influencer motivations you have a good chance of getting a significant number of them on-board.

If you liked this social sales podcast you may want to check more episodes by clicking through to iTunes.

 

 

  • May 30 / 2011
  • Comments Off on Join Me for the 30 Day Podcasting Challenge – @ShaneGibson
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Leadership, Managing Complex Selling Relationships Blog, Marketing and PR, social media, social media podcast, social media tips, social media training

Join Me for the 30 Day Podcasting Challenge – @ShaneGibson

Social media podcast and social media training blog by Shane Gibson. 30 day social media podcast challengeI have been podcasting since 2004. It has brought me great clients such as Ford, ACL, and a dozen other major corporations. It has also allowed me to meet and interview people like Guy Kawasaki and Bruce Philp (two marketing minds that I suggest you get to know well).

I then looked at my roster of podcasts and realized that I have much more to share. The podcasting seems to happen after the client work, proposals, research, books etc. BUT it has been a major driving force in my business and I have been less than generous with my listeners. I should be giving you way more in the form of interviews, strategy and just sharing the things I’m learning everyday.

I decided to publicy make myself accountable and also ask for your help. Starting today I will be doing 30 podcasts over 30 days.  I would also like to challenge you to contribute in a few ways:

  1. If you’re a podcaster – take the challenge with me. Start sharing more of your knowledge more often today.
  2. If you are an author, subject matter expert or are having success using social media for business, community building or charity — reach out to me and lets get you on the show TODAY.
  3. If you’re a listener, Twitter connection, LinkedIn associate or Facebook friend take a moment to listen to the podcasts, submit your questions, share what you like and let me know what you think. Heckle me if you feel like it!

That’s it. Thanks for coming along this journey with me. I hope you enjoy the show. (I am posting two podcasts today just to get a head start — come back in an hour!)

Shane Gibson
Chief Social Officer
Socialized! Ltd.
http://socialized.me
Blog: http://closingbigger.net
Got iTunes? Click here to subscribe our Podcast!: http://tinyurl.com/itunes-sales-podcast
Follow Shane on Twitter: http://twitter.com/shanegibson

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  • Jul 25 / 2009
  • 2
* Sales Podcast, Blogathon 2009

Why? #why

This podcast is about the question: Why?

This is an important question.

It’s the most important question.

Why?

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Blogathon 2009 for Vancouver Food Bank

Blogathon 2009 for Vancouver Food Bank

  • Jun 26 / 2008
  • Comments Off on Shane Gibson featured on Top Sales Experts .com
Events and Seminars, Sales Training

Shane Gibson featured on Top Sales Experts .com

Jonathan Farrington of Top Sales Experts .com recently invited me to join his network of 50 top sales speakers and authors from around the world. The site is a comprehensive directory of leading motivational and sales speakers that include Dr Tony Alessandra, Jill Konrath author of Selling to Big Companies, and Steve Kraner CEO of the Sandler Sales Institute.

I also just joined another fantastic community called SelfGrowth.com. It’s a massive global expert data base on everything from sales to yoga.

Here’s my new profiles:

Shane Gibson Sales Speaker Profile on Top Sales Experts .com
Shane Gibson’s Expert Profile on Self Growth .com

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