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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

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  • Nov 04 / 2015
  • Comments Off on Guerrilla Social Selling
Social Selling Speaker Shane Gibson
social media speaker, social media training

Guerrilla Social Selling

Guerrilla Social Selling

Hello Guerrillas! It was great to spend 3 days with you at the Guerrilla Global Summit in Orlando Florida! As promised I am including my presentation deck from my seminar on Guerrilla Social Selling. Remember if you want to take apply to take part in the the Social Media Director program you need to apply by clicking here before 11:59 pm on Friday November 6th.

If you’re looking for a potential speaker for your next conference you can find my bio and speaking topics here. For joint ventures, consulting and partnerships you can contact me direct here.

Here are a few links to key resources I discussed:

The 9 Immutable Rules of Engagement in Social Selling

The Online Professional Sales Certificate Program

My FREE Social Media and Sales Podcast

 

Here’s the presentation deck:

 

 

 

  • Apr 08 / 2014
  • 3
* Sales Podcast, social media podcast

Why Sales People Need to Stop Googling and Start Nimbling

Social CRM Social Selling Software

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space.

“Social selling is about inspiring and educating the customer as a trusted advisor.” Jon Ferrara, CEO and Founder of Nimble

In this podcast Jon Ferrara talks about his new “Nimble Everywhere” plugin and tool for the Chrome browser. This plugin can literally embed rich, relevant data in any cloud based application – it even enhances tools like SalesForce.com or Microsoft 360 and Dynamics.

Some of the key talking points of the podcast were as follows:

  • Your contacts are everywhere so your social CRM and prospecting tools should be everywhere as well.
  • We need to turn connections into conversations and then those relationships into a measurable mutually beneficial business outcome for your company. This is something we all struggle with in sales and social networking for business and Nimble Everywhere makes this easier to do.
  • 60% of your sales time is looking people up, logging what you did. From a social communications perspective your CRM should aggregate these conversations with each contact in an automated fashion.
  • The inbox is more and more becoming the ignore box for many people. Social media and social networks give us a way to get around the inbox.
  • It’s not about who owns the customer. It’s about the fact that the customer now owns the process.
  • When I asked Jon about what his favorite social media tools were he said for him the two primary social selling channels are LinkedIn and Twitter for him and his organization.

If you want to dig deeper here’s a video presentation created by Nimble that shows you how Nimble Everywhere can enhance and streamline your sales process:

  • May 20 / 2013
  • 2
iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Companies Fail at Generating Social Media ROI

Social Media ROI Owned Earned Bought Return on Investment

 

Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm.

Today’s social business podcast discusses the dilema and the needed shift in consciousness required of leaders to win in the social media space.

Social Media ROI takes time and most people – even really smart people in leadership positions (who come from a different era) have a tough time planning more than 3 months into the future these days. When you build a social media presence it becomes an asset, one which increases in value over time but really requires no more input on your 18th month than it does on your first day (solid strategy required of course).

“Social media” as a term sucks. The minute we put the word “media” beside something we start to measure it like our latest newspaper campaign or radio blitz. Most media is disposable and impermanent. The radio ad, print as or email blast has a very finite window for generating results and then that money, well spent or not is gone. We spend our $20,000 for a month long campaign and then to drive more business we have to spend it again next month.

In this podcast we are going to discuss three types of media:

  • Bought media
  • Owned media
  • Earned media

Failing to understand the difference between these three types of media and having the foresight and commitment to build a true media asset for their business is in my opinion one if the single largest roadblocks for most businesses social media success.

  • Oct 23 / 2012
  • 3
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

6 Reasons You’re Silently Failing in Social Media

social media facebook fail failures

Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around.

The 6 Reasons You’re Silently Failing in Social Media:

1)  Your content strategy is too safe

2)  Your reach is minimal

3)  Your conversation strategy is weak

4)  The right people don’t know who you are or they don’t care

5)  You have no social media plan

6)  You’re not integrating social media

  • Jul 02 / 2012
  • Comments Off on 5 Social Media Lessons From Wizard World Comic Con
Events and Seminars, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

5 Social Media Lessons From Wizard World Comic Con

Social media for comic con with socialized! social media agency

At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare us for the passionate, loyal and often opinionated fans at Wizard World Comic Cons. This is a relatively new adventure for us but this podcast reviews 5 social media lessons I have learned (or re-learned) so far:

5 Lessons (Listen to the podcast for a full explanation):

  1. Tapping into a Tribe is much better than building one
  2. When people know you’re listening they talk, share, tweet, like and follow
  3. Amplify the moment
  4. Run contests to find influencers
  5. Partner to expand influence

Here are some of the links and resources mentioned in the podcast:

Wizard World Comic Con Sites and Resources

Social Media Monitoring:

Socialized! Social Media Agency

 

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