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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

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  • May 11 / 2013
  • Comments Off on Marketing Events Using Social Media #Podcast and #InfoGraphic
iPhone Podcasts, Marketing and PR, social media podcast, social media tips

Marketing Events Using Social Media #Podcast and #InfoGraphic

Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an entire system and process to do this effectively. We have mapped out the key steps in this social media infographic and podcast to help you succeed at event marketing using social media. If you have some success in applying the steps and principles please let me know! You can download the PDF version of the Infographic here. Please note: LinkedIn events have been discontinued BUT remember to post your event to relevant groups, business pages and the profiles of key people in your organization.

Marketing Events Using Social Media Template

Click Image for Full Size High Res InfoGraphic

 

  • Feb 28 / 2012
  • 3
Internet Marketing and SEO, iPhone Podcasts, Leadership, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

10 Corporate Social Media Myths Dispelled

Today’s podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting). Below I have listed the myths. Have a listen to the podcast and let me know what you think.

10 corporate social media myths

  • Jul 27 / 2011
  • Comments Off on How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger
* Sales Podcast, Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media podcast, social media speaker, social media tips, social media training

How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger

Social Media Marketing Book Free Dowload ebook giftToday’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV.

We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.

We also covered some important social media how-to’s:

1. Five places to get great content ideas.
2. Seven ways to repurpose your content online.
3. The reality behind blogs, content and getting found online.
4. The three-part “winning formula” for social media success.

For more information on Patrick’s book and a free gift visit http://www.80shortcuts.com/gifts

  • Apr 29 / 2011
  • 7
Internet Marketing and SEO, iPhone Podcasts, Marketing and PR, social media, social media tips, social media training

13 Social Media, Sales and Leadership Tips in 140 Characters or Fewer

Here’s a selection of tweets, tips and insights I have posted to Twitter over the past month. If you have any of your own — add them in the comments below. Have a great weekend.

  1. Social media tip: life is an experiment. Be willing to make mistakes, challenge your own assumptions and break the mold to win.
  2. Social Media Tip: It’s not social if the result isn’t about building relationships, trust or community.
  3. Social Media Steps: 1: Have a goal. 2: Know your market. 3: Monitor & Listen. 4: Identify Needs 5: Create Focused Content & Conversation.
  4. Social Media Tip: You can’t buy trust and you can’t outsource authenticity.
  5. Social Media Tip: the customer is operating in real-time. Socialize your whole team so you can too!
  6. Social Media Tip: Always go back to the basics. If you’re no longer getting the results you want, look at what you stopped doing.
  7. Social Media Tip: The numbers mean very little. A small group of passionate people is and always has been a majority.
  8. Leadership Tip: The quest for knowledge for the sake of empowering those around us is one of the most powerful intents in leadership.
  9. Leadership Tip: Don’t let your Ego separate you from other people. We are more alike than we are different.
  10. Sales Tip: treat mid-month with as much urgency as month end and your year end will look a lot better.
  11. Social Media Tip: it’s okay to make mistakes — but remedy them quickly — apologize and then move on 🙂
  12. Social Media Tip: it’s never too late to say thank-you. Reach out a acknowledge those in your community who make a difference.
  13. Social Media Tip: People don’t care about your marketing tweets until they know how much you care about them.
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