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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Posts Tagged / social media strategy

  • Apr 05 / 2012
  • 1
* Sales Podcast, Internet Marketing and SEO, social media, social media podcast, social media speaker, social media tips, social media training

Ford Dealer Social Media Success Story – Lebanon Ford Podcast

Ford Social Media Case Study and Podcast with Lebanon Ford on how they use social media to drive real results and revenues

Social Media Podcast: Ford dealers across North America are executing some amazing social media strategies. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. They don’t just have a great social media team, they have built a truly social culture in their dealership that has resulted in a 260% year-on-year increase in Internet sales of vehicles and a significant increase in walk-ins and revenues overall.

I asked Zack Bello, Marketing and Communications Manager at Lebanon Ford to share with me how they have built such a great social enterprise that drives real business results using social media.

Quick Links:

  1. Case Study
  2. Lebanon Ford on Twitter
  3. Lebanon Ford Facebook Page
  4. Lebanon Ford Blog


  • Mar 07 / 2011
  • Comments Off on Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube
Internet Marketing and SEO, iPhone Podcasts, social media, social media podcast, social media tips, social media training

Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube

Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own – but today I have given you the 20,000 foot view. The major focus of the assessment is to determine how prepared you are technically and culturally to engage in two-way conversations with your stakeholders. It also looks at your ability to provide content that is filled with contrast and relevant information for your market.

  • Feb 20 / 2011
  • 3
* Sales Podcast, sales assessment tools and indicators, social media, social media podcast, social media tips, social media training

Social Media Assessment Part 1 of 7

Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients. I’m sharing this process to help my readers and listeners, and also of course to get feedback — what do you like? What am I missing?

This is a process we developed working with our clients at Socialized! and it takes an inventory of the following:

  1. Your existing website: Is it socialized with a blog, integrated with the major social networks and well optimized for search engines?
  2. Your social profiles: Are you maximizing the use of the major social sites that are relevant to your audience. This entails not just creating content but having relevant conversations and engaging?
  3. Social Media Policy: Do you have a personal or corporate social media policy that fosters a social culture and creates accountability?
  4. Social Media Plan: Do you have a strategic plan for launching and sustaining focused social media communications.
  5. Trained staff: Is your team trained in the rules of engagement and in the technical aspects of the tools they will use?
  6. Integration: Silo? Online/Offline? Bi-directional?: What best describes your social media use. If only one person or one department is using it then you will be faced with bottlenecks and a one dimensional communications strategy.
  7. Metrics, Monitoring and Measurement?: Are you using social media monitoring tools like Twitter Search, Post Rank, Google Alerts etc. to find business intelligence, identify stakeholders and get involved in the conversation.

Today’s Podcast is focused on part 1 of the assessment: Your Socialized Site or Blog and asks 12 major questions (covered in the podcast)

Area of Focus

Score /10

1) Website/blog platform: Is it based upon a platform that is social ready?



2) Is it easy to upgrade and keep pace with social media advancements?



3) Does it offer multiple channels/media for two-way communications?



4) Does it aggregate online conversations about your brand and industry?



5) Does it provide a launch point to your social media outposts?



6) Does it provide industry standard blogging capabilities and plugins?



7) Is it search engine friendly?



8 ) Does it allow community contribution of content, ideas or questions?



9) Does it include multiple methods and media to learn about how you can help?



10) Is it easy for visitors to share all of your content on the web?



11) Are you proactively participating in communications and conversations on your site?



12) Is the content consistently updated and current?



The most important thing to realize here is that most of the questions are focused on how you are using your blog and site. Some of it focuses on basic functionality but most is about the application. I will be posting Part 2 “Your Social Profiles Assessment” in the next few days.

Social Media agency

  • May 19 / 2010
  • 27
Internet Marketing and SEO, Marketing and PR, social media, social media tips

12 Social Media Tips <140 Characters

  1. Keep giving and contributing more than the competition. Pay back will be huge.
  2. Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
  3. Before permission to market comes permission to connect. There’s a lot of trust building in between.
  4. Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
  5. “It’s not about B2B or B2C it’s about person to person marketing in social media” – @jeffbooth.
  6. Use the back links function in Google to see who is linking to your competitors. Reach out to those connectors.
  7. Go wide with social media then build strong deep networks by going deep with the phone, Skype, webinars or in-person.
  8. Twitter search and tools like Twellow.com can dampen the noise down from millions on voices to the exact ones you’re targeting.
  9. Picking a fight publicly stays on record long after the battle is done. Rarely is it worth it.
  10. Not getting the results you want? Are you asking for help often enough? It’s about community. Reach out.
  11. Share and give more than you think is practical… then do it again. It will build positive momentum for your brand.
  12. When partnering with other social media influencers start by making sure your values and principles are aligned.
  • Oct 06 / 2009
  • 4
* Sales Podcast, Internet Marketing and SEO, Marketing and PR, social media, social media podcast, social media training

Listening 2.0 – Social Media Listening Strategy

listening_deviceListening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary.  Today’s podcast is about Listening 2.0 and what it means to all of us.  Listening 2.0 is about making others feel listened to and understood, it’s not just about nodding our virtual heads or tabulating comments in a social media sentiment report.

Photo Credit: Dr. X’s Vintage Photo Blog

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