Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents the most powerful word of mouth (or word of mouse) channels that have ever existed. Too many organizations aren’t strategic about who they hire internally or how they intend on implementing social media and integrating it into their business processes. Today’s podcast covers four major areas you need to look at (there are many more) before hiring.
Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV.
We talked about how you can take one blog post and repurpose it in at least seven different ways. Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our competitors competitors.
We also covered some important social media how-to’s:
1. Five places to get great content ideas.
2. Seven ways to repurpose your content online.
3. The reality behind blogs, content and getting found online.
4. The three-part “winning formula” for social media success.
For more information on Patrick’s book and a free gift visit http://www.80shortcuts.com/gifts
Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market.
Today I will talk about three things that will help you rise above the crowd:
- Niche and Nano-marketing
- Connecting (Connection is King. Content is secondary)
This is day 5 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me firstname.lastname@example.org. Otherwise a comment, tweet or Facebook share would be greatly appreciated.
Here’s a selection of tweets, tips and insights I have posted to Twitter over the past month. If you have any of your own — add them in the comments below. Have a great weekend.
- Social media tip: life is an experiment. Be willing to make mistakes, challenge your own assumptions and break the mold to win.
- Social Media Tip: It’s not social if the result isn’t about building relationships, trust or community.
- Social Media Steps: 1: Have a goal. 2: Know your market. 3: Monitor & Listen. 4: Identify Needs 5: Create Focused Content & Conversation.
- Social Media Tip: You can’t buy trust and you can’t outsource authenticity.
- Social Media Tip: the customer is operating in real-time. Socialize your whole team so you can too!
- Social Media Tip: Always go back to the basics. If you’re no longer getting the results you want, look at what you stopped doing.
- Social Media Tip: The numbers mean very little. A small group of passionate people is and always has been a majority.
- Leadership Tip: The quest for knowledge for the sake of empowering those around us is one of the most powerful intents in leadership.
- Leadership Tip: Don’t let your Ego separate you from other people. We are more alike than we are different.
- Sales Tip: treat mid-month with as much urgency as month end and your year end will look a lot better.
- Social Media Tip: it’s okay to make mistakes — but remedy them quickly — apologize and then move on 🙂
- Social Media Tip: it’s never too late to say thank-you. Reach out a acknowledge those in your community who make a difference.
- Social Media Tip: People don’t care about your marketing tweets until they know how much you care about them.
As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast (direct download here) talks about the whether or not we should have dedicated social media silos or fully social companies.
In my opinion your end goal must be to fully socialize most of your departments from HR to sales, marketing and even the senior executives in the company. What are your thoughts?