Sales Podcast Transactional vs Relationship Focused Selling

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Today’s podcast comes from a question submitted to me by Dave Macdonald via twitter (@davemacdonald).  Here’s what he asked: “What are some sound strategies to ensure that positive or negative momentum doesn’t result in purely transactional behaviour?”

It’s an interesting question. Falling into being transactional when things are going well or when things are not going well is a bad long term sales and business strategy.  Non-transactional selling is relationship based, focused, purposeful and customized for your client and market. I answered his question via podcast. If you have a sales question you want answered follow me on Twitter.

Here’s today’s podcast:

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