The following Guerrilla Marketing tips were inspired by Jay Levinson father of Guerrilla Marketing. He listed 19 secrets but here’s the first three (my interpretation):
1. Commitment – Mediocre will win over brilliant. The key lesson here is stay the course. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. Stick with it, it will pay big.
2. Investment – Guerrilla marketing is a recession proof investment. It will pay better than any traditional financial investment. The key thing is you will need to invest in Social Media. This will come not in dollars but time, energy, ability, money, reputation.
3. Consistent – Don’t change your identity. Brands, relationships, trust, and technology all take time for adoption and acceptance. Be consistent with your message and on-line social media identity.