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Shane Gibson's Podcast - Social Selling - B2B Sales and Influence

Shane Gibson Keynote Speaker | Social Selling | Sales Trainer | Social Media Strategy

Why Sales People Need to Stop Googling and Start Nimbling

* Sales Podcast, social media podcast

Why Sales People Need to Stop Googling and Start Nimbling

Social CRM Social Selling Software

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space.

“Social selling is about inspiring and educating the customer as a trusted advisor.” Jon Ferrara, CEO and Founder of Nimble

In this podcast Jon Ferrara talks about his new “Nimble Everywhere” plugin and tool for the Chrome browser. This plugin can literally embed rich, relevant data in any cloud based application – it even enhances tools like SalesForce.com or Microsoft 360 and Dynamics.

Some of the key talking points of the podcast were as follows:

  • Your contacts are everywhere so your social CRM and prospecting tools should be everywhere as well.
  • We need to turn connections into conversations and then those relationships into a measurable mutually beneficial business outcome for your company. This is something we all struggle with in sales and social networking for business and Nimble Everywhere makes this easier to do.
  • 60% of your sales time is looking people up, logging what you did. From a social communications perspective your CRM should aggregate these conversations with each contact in an automated fashion.
  • The inbox is more and more becoming the ignore box for many people. Social media and social networks give us a way to get around the inbox.
  • It’s not about who owns the customer. It’s about the fact that the customer now owns the process.
  • When I asked Jon about what his favorite social media tools were he said for him the two primary social selling channels are LinkedIn and Twitter for him and his organization.

If you want to dig deeper here’s a video presentation created by Nimble that shows you how Nimble Everywhere can enhance and streamline your sales process:

  • Jon Ferrara

    Shane

    I am grateful and honored to count you as a friend and fellow #SocialSelling Evangelist.

    Nimble is on a mission to help solopreneurs and business teams harness the power of Social Selling to fuel the growth of their business via simply intelligent relationship management tools.

    It seems that everyone is waking up to the power of authentic and relevent connections. We are now entering a Renaissance of Relationships. The more Digital we get the more Human we need to be.

    Now with the addition of Nimble Anywhere they can Nimble ‘em everywhere they work via our new Nimble Chrome Extension and Widget 2.0 –http://bit.ly/1hnRvUn ;

    We appreciatte your kind support of our mission to be the trusted source of business insights to power mutually benificial business relationships.

    Best

    Jon

    Jon Ferrara
    CEO | Nimble – Social Relationships, Made Easy.
    twitter @jon_ferrara | http://www.nimble.com

  • Amazing! Really the only left for Nimble to get right (for me to become a client) is deal flow. I know it’s a small thing, but leads vs opportunities and deals is important to us. But, I gotta say – this feature may have our agency moving over sooner than later – really neat idea! Thanks!

    • Jon Ferrara

      Thx for the kind Nimble words Jonathan. Please send me some details on your Nimble deal flow ideas. I sent my deets via a DM.

      Best

      Jon

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