13 Social Media Tips in 140 Characters or Fewer
- Momentum can cause friction. Don’t be moving so fast that you forget your community.
- To build a big network, build many interconnected communities.
- If you’re going to be disruptive aggressive and edgy you also have to be able to take what you dish-out; with a smile!
- A social media listening strategy has to be applied on-going and consistently if you want to maximize ROI.
- Google Buzz isn’t just another feed aggregator. Use it to deepen conversations with existing relationships
- Contrast keeps people interested. With your blog and twitter content vary tempo, topic and format.
- Retweets are great ways of measuring engagement… but a making someone laugh is better IMHO.
- Consistency is a key factor in building your brand, stay present, stay on message, keep listening
- Build your own affiliate or loyalty program to reward your super fans and advocates.
- Have an integrated marketing plan that includes social media. All media work better augmented
- Social media tools are mostly free, but time isn’t. Allocate necessary time to make the tools work
- As you invest time in social media marketing and networking attach it to a goal and be purposeful in your interactions.
- While you were tweeting your competitor got our from behind their computer and met with your potential client.
