Developing a Social Media Calendar and Implementation Plan Podcast
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Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.” Today I would like to talk about what a social media roll-out plan could look like for your company or department. If you’re a lone ranger, don’t worry, this will work for you too. Based upon sections from our book Sociable! here’s a 13 point outline. Listen to the podcast for a full description of these points:
- Agree goals (Buy-in)
- Pick your Platforms
- Assess Resources and Allocate them
- Social Media policy and guidelines
- Listening strategy and tool implementation (includes analytics, alerts and social search)
- Populate and customize build platforms
- Content development and roll-out social media calendar (Think notes in a symphony)
- Train and teach internal contributors
- Recruit or connect with external contributors (Encourage conversation and contribution)
- Train and develop external pro-active contributors
- Marketing and exposure for social media destinations
- Blogger and press outreach
- Spin-off Marketing Stage
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