Key Sales Strategy – GIVING
Giving is a core business principle of success. In order to get, you must first genuinely give value.
Very simply, give more than your competitors think is necessary and connect deeper and more often than your competitors are comfortable with.
If your competitors share a sound byte daily then share a full blog post or report. If they require an email address, phone number and an opt-in to get business information then ideally you should make your information or insights available with one click.
If your competitors generically send thank-you’s to new connections then you should take the time to read about the person and customize a response. “Thanks for connecting, how are things in Austin Texas?” is a lot more powerful than “Thanks for adding me on LinkedIn” Push your own comfort zone on giving and caring more.
Here’s a quick Instagram Sales Video minute on Giving:
View this post on Instagram
