Social Media Tips

These are a selection of social media tips that I have posted on Twitter over the past couple weeks. I thought I would put them all in one place for easy reference. Please add your tips and thoughts in the comments section.

20 Social Media Tips:

Focus on a specific theme in your social media for extended periods of time
Your blog is your home base, all social media should feed your home base
Social media is 90 % contribution and connection 10 % marketing and sales
Social media belongs to the people, they get to make the rules not the marketer
Have a social media policy for your company. Help your people be effective and on message
Promote other people’s dreams. It builds community, loyalty and brand for you
“Marketing is a process not an event”- @jaylevinson
Blog, tweet and talk about solutions to people’s pains and challenges
Social media tools like twitter are listening tools more than they are broadcasting tools.
Nano-cast to many small niches instead of broadcasting to everyone.
Learn to break up large blog entries into many smaller entries. It’s more user friendly
Take time each month to update your major social media profiles, use key words that your prospects would search for
Use social search like http://search.twitter.com and http://blogsearch.google.com to listen to your customers
Each social network has it’s own etiquette FaceBook type behavior doesn’t work on LinkedIn
Answer people’s comments on your blog, or @ replies in Twitter. Social media leadership is about bi-directional communication.
Think twice, click once.
Take it off-line, book in person meetings or hold events for your online social media contacts
Use an assortment of tools, it geometrically multiplies efforts
Always be asking where are we going? What is the next Twitter or FaceBook going to be?
Use a mixture of content on your blogs, top 10 lists, photos, video, audio, guest bloggers, and polls…