The 10 Personality traits of a Guerrilla Social Media Marketer
Jay Levinson and I put our heads together and came up with “The 10 Personality traits of a Guerrilla Social Media Marketer” they will be part of a program we’re developing together. I thought I would give you a sneak peek into these traits and the Guerrilla way:
- Immune to hype:
There is a lot of hype around social media. The Guerrilla searches for truth, verifies information and executes with dependable tools and strategies. - Curiosity:
Penicillin was invented serendipitously. Guerrillas aren’t afraid to experiment, make mistakes or try new things to gain a competitive advantage. - The ability to sprint:
There will be small windows of opportunity and the Guerrilla is always ready to exploit them with all of their energy passion and resources. - The ability to run marathons:
Many battles are battles of attrition. Guerrillas know how to wear their competition down and build a presence through consistency. - Transparent:
A Guerrilla knows that truth, empathy and integrity are keys to social media marketing, and they build trust and loyalty through transparency. - Community focused
A Guerrilla builds, connects and helps the community. Within that community are other Guerrilla Allies that will be their assets. - Profit driven
A Guerrilla measures success by profits, not clicks, visitors, or any “cool factor.” - 8. Tech hungry
Technology is the Guerrilla’s Social Media Marketers core weapon and competency. They are always learning more about technology. - Self-developer
A Guerrilla knows that technology and business moves fast. They are constantly learning more to stay ahead of the competition. - Leadership mentality
A Guerrilla observes the community and gathers intelligence but they are always thinking about what is next. They create trends, unique solutions and are thought leaders.
Copyright 2008-2009 Jay Levinson and Shane Gibson
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