11 Social Media Trends for 2012
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Today’s podcast is on 11 Social Media Trends for 2012. Here’s the outline for my podcast – I would love your feedback and thoughts:
Key trends
- How not if
- TV on everything and social on everything (Major adjustments for broadband providers will need to be made to keep pace with this multi-screen universe)
- Location based marketing will continue to grow
- Social cultures will evolve out of social use
- Social CRM will move mainstream
- India is rising
- A return to engagement
- Rewards versus contests
- Filters will dampen the noise
- Social networks will become more fluid and mobile
- Corporate social intranets
Potential pitfalls
- App overload
- Lack of conversation management
- No policy, training or identity management
- Lack of true internal social culture
- Domestic focus and culture
- Competitors get better at local, mobile and intimacy
- No follow-up after the contests (see engagement)
- Hard push back for no engagement
