Creating a Sales Culture in Your Organization
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Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture:
- You need buy-in
- It’s really about creating an opportunity culture
- You need to reward people, that means everyone
- “What gets inspected gets respected” – Trevor Greene
- Move poor fits out quick, and hire the right people
- Feed the monster – train and develop continually
- Fix operations if they don’t support sales
- Fix products and services that don’t meet needs or fulfill promises
- It takes time, up to 18 months or longer before true leadership evolves