Sales Pipelines versus Relationship Pipelines
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Many people talk about the sales pipeline. I have heard many people comment on the fact that they have a lot of business in the pipeline. When prodded further they can’t tell me how strong their relationship is with each client. Even fewer people have a method of measuring where they are at. You just can’t predict when a deal will close unless you have a handle on the relationship. Have a listen to today’s podcast:
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