Sales Podcast: Moving from Extraction to Collaboration Based Selling

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This podcast was inspired by a sales troll on TikTok. I posted a TikTok video on “Why sales is not like dating.” The response was 99.5% positive but there’s always one guy out there. His response was “Sales is like dating …. value-based selling is weak.” This got me to think of this analogy and why it’s so popular and also how sales and expectations of salespeople have changed significantly.

In this sales podcast I dig into how much sales has moved from a “skill set” to a true profession, one where today you can even become a certified sales professional.

True sales professionals are no longer about tactics and explaining the value of their product. The sales professional today knows they need to partner with their clients to create value. It’s a collaborative process and in many cases the customer knows just as much about the topic as we do.

Here’s the original TikTok Sales Video: