Should you let your sales team publish content using social media?
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Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here’s a brief summary of what is covered:
5 reasons why you should not let your sales team publish content using social media:
- You have hired idiots – even if you trained them they would just be motivated idiots.
- You have so much profitable business that you couldn’t handle any more
- Your product really sucks
- Your company and culture really suck
- You haven’t or will not equip them with
– The rules of engagement and a social media policy
– Training in the tools of engagement
– Accountability in place – once engaged it’s game on – have a framework support and accountability.
10 reasons why you should let your sales team publish content using social media:
- “It’s not marketing it’s talking to customers” – Scott Stratten of UnMarketing
- It adds to value added frequency
- It opens up new channels
- It can save time
- Load balance your branding
- Social CRM is the next big thing – are you cruising or are you road kill (Social CRM Podcast)
- Immediate data instead of compiled and stale data
- It makes them almost as smart as your customer
- You can see the activity
- It builds a passive pipeline and makes projections easier “If you’re talking to unqualified prospects it’s not a sales problem, it’s a marketing problem” – Zero Rejection Prospecting (Michael J Durkin and Norbert Orlewicz)
- It builds a fence around the customer
- It creates joy
- It elevates sales people above pitch artist to trusted advisor