What kind of social media content should salespeople post and share?
Salespeople and sales leaders feel the pressure to consistently be present on social networks like LinkedIn, Twitter or Instagram but often are not sure what to post or what they should or shouldn’t share on social media.
I will give you a hint: The best content is rarely about your products, services or company.
In social media marketing and social selling it’s not about you. If you want to rise above the noise in this vast ocean of social content and “me marketers” you have to think about “What’s in it for me?” – from the client or prospect’s perspective.
Your latest product launch, “Best __ Company” awards or why your brand is awesome is all about you and your brand. Very few of our ideal client and prospects care.
The social sellers and social brands that have the most success are focused on the world and the reality that their clients and prospects live in. They ask the question:
What kind of content and conversations can help my target market solve a problem, reach a goal or achieve a dream?
Start with the customer in mind and create and curate content that makes an impact. Impact often drives interaction, online conversations and ultimately rapport and offline or in-depth conversations. This is where your sales funnel starts… not on Twitter or Linkedin but in the subsequent deeper conversation.
