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Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Shane Gibson; Author | Professional Speaker | Sales Trainer | Social Media Analyst

  • Shane Gibson Keynote Seminar Speaker

    Shane Gibson Keynote Seminar Speaker

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  • Apr 23 / 2014
  • 0
Shane Gibson Sales Training Vancouver
Sales Training, Shane Gibson Bio, social media training

Online Professional Sales Certification Program Launches May 5th

Professional Sales Certificate Program

On May 5th the next Professional Sales Certificate Program starts. For many of our graduates it has helped boost their company revenues and personal career in a matter of months. It’s said that nothing happens until someone sells something. We may have all kinds of great gadgets and amazing tools like Twitter and LinkedIn but someone still needs to know how to close the business.

Working with Langara College, international speaker Bill Gibson of Knowledge Brokers (South Africa) and myself (Shane Gibson) have put together the ultimate sales training program for new sales professionals and professionals that want to add a revenue generating toolkit to their repertoire. The methodologies in this program have been successfully used and implemented by major sales organizations including BMW, ABSA Bank, Gestetner, Vodacom, Siemens and Ford to name a few.

Our next program starts soon and here are the dates:

Successful Selling Strategies – 60655
May 5 – 28, 2014

Persuasion, Communication & Relationship Building – 60656
June 2 – 25, 2014

Motivation, Closing & Keeping Clients – 60657
July 7 – 30, 2014

Sales & Planning Toolkit – 60658 * Updated with brand new content on social selling
Aug. 5 – 27, 2014

Each course is 18 hours in duration held over a six week period and consists of weekly reading, presentations, group discussions and live webinars. If participants can’t make the date and time of the live-webinar there will be an opportunity to watch a recorded version. All courses have testing built-in and each participant must have a passing grade in all courses to be eligible for the certificate.

This certificate is awarded to students who have successfully completed all four online courses below.
  1. Successful Selling Strategies
  2. Persuasion, Communication & Relationship Building 
  3. Motivation, Closing & Keeping Clients
  4. Sales & Planning Toolkit
Students will have access to their course on the first day using the Blackboard learning system. For course descriptions of our offerings at Langara College this term, please click HERE  and then on the orange Course Title. Please note that the CRN is the course number for registration.  If you have any questions at all, please email Lynn at lkitchen@langara.bc.ca
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About your Instructor and Trainer Shane Gibson

Shane Gibson Langara College Sales Program

Shane Gibson, Author

Shane was named on Forbes.com as the 5th most influential social sales professional in the world. Shane is an international speaker, and author on social media marketing and sales who has addressed over 100,000 people on stages in North America, Southern Africa, India, Malaysia and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance.

Shane is the in-house Sales Trainer for BuildDirect and also the facilitator for the Langara College Professional Sales Certificate Program.

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.

Shane’s speaking and training clients that he has worked with include: Ford, CMA Canada, The Vancouver Board of Trade, Ford Motor Company, HUB International, Canaccord Financial and hundreds of entrepreneurs, individual sales people and marketers over the past 16 years. When he’s not working or tweeting you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.

  • Apr 08 / 2014
  • 2
* Sales Podcast, social media podcast

Why Sales People Need to Stop Googling and Start Nimbling

Social CRM Social Selling Software

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space.

“Social selling is about inspiring and educating the customer as a trusted advisor.” - Jon Ferrara, CEO and Founder of Nimble

In this podcast Jon Ferrara talks about his new “Nimble Everywhere” plugin and tool for the Chrome browser. This plugin can literally embed rich, relevant data in any cloud based application – it even enhances tools like SalesForce.com or Microsoft 360 and Dynamics.

Some of the key talking points of the podcast were as follows:

  • Your contacts are everywhere so your social CRM and prospecting tools should be everywhere as well.
  • We need to turn connections into conversations and then those relationships into a measurable mutually beneficial business outcome for your company. This is something we all struggle with in sales and social networking for business and Nimble Everywhere makes this easier to do.
  • 60% of your sales time is looking people up, logging what you did. From a social communications perspective your CRM should aggregate these conversations with each contact in an automated fashion.
  • The inbox is more and more becoming the ignore box for many people. Social media and social networks give us a way to get around the inbox.
  • It’s not about who owns the customer. It’s about the fact that the customer now owns the process.
  • When I asked Jon about what his favorite social media tools were he said for him the two primary social selling channels are LinkedIn and Twitter for him and his organization.

If you want to dig deeper here’s a video presentation created by Nimble that shows you how Nimble Everywhere can enhance and streamline your sales process:

  • Mar 29 / 2014
  • 2
Edgy Conversations Interview with Dan Waldschmidt
* Sales Podcast

An Edgy Conversation with Dan Waldschmidt on Success

Edgy Conversations Interview with Dan Waldschmidt

Edgy Conversations – How Ordinary People Can Achieve Outrageous Success is an awesome book that once I picked up I pretty well read the whole thing. I asked Dan Waldschmidt, author of the book to do a podcast interview. In this podcast we really got to dig onto his methodologies and principles of creating a great life and a successful business.

Dan interviewed and researched over 1000 successful people from all walks of life and has managed to distill it down to four key attributes or behaviors that drive success. In our interview we cover this, plus we also dig into how he is able to consistently land multi billion-dollar companies as clients through online thought leadership.

In his book Dan covers four key behaviors and strategies for success:

Extreme Behavior
Disciplined Activity
Giving Mindset
Y(H)uman Strategy

Have a listen to the podcast to and learn Dan’s EDGY approach to success.

Quick Links:

Post an Edgy Comment below!

 

 

  • Mar 17 / 2014
  • 0
* Sales Podcast

Top 5 Social Media Podcasts

I have been podcasting since 2004. These podcasts have included guests  interviews with Guy Kawasaki on Enchantment and with Jessica Northey on how she become one of the most influential women in social media.With close to 120 podcasts in the archives I thought I would hand-pick some key podcasts that I have produced on social business strategy. Here are my top 5 (or at least 5 you shouldn’t miss):

#1) 10 Corporate Social Media Myths Dispelled

This social business podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting).

#2) How to Hire the Right Social Media Manager the First Time

Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet – often due to who they hired or promoted to do so.

 #3) What Comes First a Pretty Website of Business Results?

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan.

 #4) Social Media Department Versus Socialized (Social) Business?

As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. This social business podcast talks about the whether or not we should have dedicated social media silos or fully social companies.

 #5) Should You Let Your Sales Team Publish Content Using Social Media?

Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be.

Subscribe to the Social Business Podcast on iTunes

Top Social Business Podcast social media podcasts

Click to subscribe (launches iTunes)


Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the trenches working with the sales team at BuildDirect as a sales trainer. 

 

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