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Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Shane Gibson; Author | Keynote Speaker | Sales Trainer | Social Media Analyst


  • Nov 16 / 2015
  • 0
Influencer Engagement Study 2015 with Podcast Augure
* Sales Podcast, social media podcast, social selling

How to Run Profitable B2B Influencer Engagement Programs #Podcast

Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space.

Following is  brief abridged version of what I cover in the podcast:

In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that they considered influencer engagement as an effective strategy to build brand awareness. 75% cited influencer engagement as an effective in lead generation. In my opinion Influencer Engagement (which is really building a community of leaders) is a highly overlooked or misunderstood discipline that can pay dividends for months or even years after you start using this strategy effectively.

Over the past few years I have had the opportunity work on influencer engagement programs (in partnership with great people like Mitch Ballentine) and events for major brands such as Paladin Security, Make-a-Wish Foundation, Toyota, various Comicons. I have also successfully used these processes for product launches and major events such as Social Media Week Vancouver, the Dragons Den Social Summit, the Sales Tribe social chat and all three of my books.

Although Influencer engagement is a hot topic many organizations are struggling to see real results from it.

Where most strategies fall short is they fail to identify the right influencers, and even when they do identify them they fail to develop a real relationship. Furthermore, even for those that develop a real relationship with the influencer; very few create a situation where the influencer is compelled to authentically talk about their brand, their organization or their products and services. The goal is not to get them to tweet about your brand, the goal is to turn these influencers into brand advocates and partners for your organization.

Following is a visual representation of what motivates today’s influencers:

Influencer Engagement Study 2015 with Podcast Augure

A Simple but effective event / project based B2B Influencer Engagement program may look and sound like this:

(Program will include some or all of these events and projects)

  1. Build a Top 50 List of Influencers to be published and promoted through social media, online news sites and directly by influencers.
  2. Collaboratively work with 10-20 of the influencers on several online Twitter chats. Check out this report to see the online impact of just one #SalesTribe twitter chat had this past June 2015.
  3. Launch and host a webinar series with influencers as participants.
  4. Develop, produce and promote a white paper or how-to guide sourcing content from 10-20 influencers.
  5. Develop a series of interviews with high profile clients (who are influencers) that are using your solutions and/or who your target market can relate to.

These 5 engagement strategies are simple and cost effective to implement. To enlist the help of these on-line thought leaders, start by promoting them, helping them and collaborating with them. You’ll notice nowhere have I mentioned getting them to do a product review or demo yet. This is all about building a board community of thought leaders and influencers first. After that it’s easy to move them into engaging directly to work more proactively with your brand.

Those key areas of influencer motivation mentioned earlier are a great reminder for when you’re approaching and interacting. If you can connect your program with the top influencer motivations you have a good chance of getting a significant number of them on-board.

If you liked this social sales podcast you may want to check more episodes by clicking through to iTunes.



  • Nov 13 / 2015
  • 5
Social Selling Funnel Sales Process
* Sales Podcast, Sales Blog, Sales Training, social media, social selling

Using Thought Leadership to Fill Your Social Sales Funnel #Podcast

Today’s sales funnel and sales process has changed. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to get noticed – you need to have a thought leadership strategy to truly fill the new sales funnel.

The success strategies covered in this sales podcast include:

  • How to move your prospects from “hello” to permission to sell
  • How to establish yourself as a thought leader
  • The role content curation and creation play in sales success
  • Why content is king and connection is queen

Click the images below to enlarge the Social Selling Infographics:

The 5 Stages of Consent (The Social Sales Funnel)

Social Selling Funnel Sales Process

Thought Leadership in Social Selling Venn Diagram

Thought leadership venn diagram infographic

  • Nov 04 / 2015
  • 0
Social Selling Speaker Shane Gibson
social media speaker, social media training

Guerrilla Social Selling

Guerrilla Social Selling

Hello Guerrillas! It was great to spend 3 days with you at the Guerrilla Global Summit in Orlando Florida! As promised I am including my presentation deck from my seminar on Guerrilla Social Selling. Remember if you want to take apply to take part in the the Social Media Director program you need to apply by clicking here before 11:59 pm on Friday November 6th.

If you’re looking for a potential speaker for your next conference you can find my bio and speaking topics here. For joint ventures, consulting and partnerships you can contact me direct here.

Here are a few links to key resources I discussed:

The 9 Immutable Rules of Engagement in Social Selling

The Online Professional Sales Certificate Program

My FREE Social Media and Sales Podcast


Here’s the presentation deck:




  • Oct 06 / 2015
  • 0
Social Selling Speaker Shane Gibson
Events and Seminars, Sales Training, social media speaker, social media training

Social Selling and The Art of Failing Forward (Seminar Notes)


A big thanks to the BCITMA for inviting me to speak at your event this evening. I know I covered a lot in our brief time together so I thought I would post my slides and some links for your reference.

Here are some quick links for you:

Shane Gibson’s Online Professional Sales Certification Program

The Vancouver Sales Performance Meetup

The 2014 Sales Quota Attainment Study by A Sales Guy Inc. and Kitedesk

Nimble CRM

The Rules of Engagement InfoGraphic

  • Aug 30 / 2015
  • 0
Events and Seminars, Sales Training, social selling

Online Sales Certification with Shane Gibson Starts September 8th 2015


In order to win in today’s sales environment you need to stay ahead of your competitors and in-sync with your customers. Sales skills, training and strategy play a huge role in your success BUT for most people being tied up in a classroom or conference is too time consuming.

My goal was to make to create a world class sales course that was accessible and affordable to individual sales people, sales leaders, entrepreneurs and anyone else who wants to learn about selling.

With the help of Langara College and their D2L online learning system we have achieved this goal. Working with Langara College Continuing Studies and Knowledge Brokers International (Bill Gibson) we put together a four part Professional Sales Certificate Program that is completely online.

Our methodologies have been used and implemented at the enterprise level by Siemens, BMW, Ford, CMHC, HUB International, Zurich Life, SAB Miller and dozens of other organizations globally.

Following is a brief video that explains step-by-step what the course entails:

Each course is 18 hours in duration held over a six week period and consists of weekly reading, presentations, group discussions and live webinars. If participants can’t make the date and time of the live-webinar there will be an opportunity to watch a recorded version. All courses have testing built-in and each participant must have a passing grade in all courses to be eligible for the certificate.

This certificate is awarded to students who have successfully completed all four online courses below.
  1. Successful Selling Strategies
  2. Persuasion, Communication & Relationship Building 
  3. Motivation, Closing & Keeping Clients
  4. Sales & Planning Toolkit

About your Instructor and Trainer Shane Gibson


Shane was named on Forbes.com as the 5th most influential social sales professional in the world. Shane is an international speaker, and author on social media marketing and sales who has addressed over 100,000 people on stages in North America, Southern Africa, India, Malaysia, Dubai and South America. He is in high demand as a keynote speaker on the topics of social media and sales performance.

He is also the facilitator for the Langara College Professional Sales Certificate Program.

Shane’s books include Sociable! How Social Media is Turning Sales and Marketing Upside Down. Closing Bigger the Field Guide to Closing Bigger Deals and Guerrilla Social Media Marketing, co-authored with Jay Conrad Levinson.

Shane’s speaking and training clients that he has worked with include: Ford, CMA Canada, The Vancouver Board of Trade, Ford Motor Company, HUB International, Canaccord Financial and hundreds of entrepreneurs, individual sales people and marketers over the past 16 years. When he’s not working or tweeting you can find Shane hiking or skiing in British Columbia’s Coast Mountain range with his family.


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