52 (non-automated) Ways to Increase Your Twitter Following

52 (non-automated) Ways to Increase Your Twitter Following

Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about the... Read More
Social Media Department versus a Socialized Business?

Social Media Department versus a Socialized Business?

As organizations push into the social media space many will start with a social media position, others will have a social media department within... Read More
Persona versus People – Getting real in marketing and in life

Persona versus People – Getting real in marketing and in life

Today’s podcast (direct download here) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people... Read More
Thought Leadership in Social Media

Thought Leadership in Social Media

I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th... Read More
Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube

Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube

Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you... Read More
Social Media for Real Estate –  Sociable! Slides

Social Media for Real Estate – Sociable! Slides

Stephen Jagger and I presented this weekend at the Banff Western Connection on how to get Sociable! and use social media to drive business... Read More
The Socialized! Lunch – 5 Steps to Maximize Your Organization’s ROI in Social Media

The Socialized! Lunch – 5 Steps to Maximize Your Organization’s ROI in Social Media

Today was our first Socialized! Lunch. Anthony Caridi and I host this social media training event here in Vancouver on the fourth Tuesday of... Read More
17 Social Media Tips, Tweets and Lessons in 140 Characters or Fewer

17 Social Media Tips, Tweets and Lessons in 140 Characters or Fewer

This week I have been really thinking a lot about how companies are implementing social media. I tweet out social media tips each day... Read More
Guerrilla Social Media Book Launch Events – Vancouver – Calgary – Toronto

Guerrilla Social Media Book Launch Events – Vancouver – Calgary – Toronto

I wanted to give you a quick update on what have been up to. I will be touring several cities in Canada this month... Read More
Social Media for B2B Marketing and Sales

Social Media for B2B Marketing and Sales

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work... Read More
The Customer Owns Your Brand

The Customer Owns Your Brand

I saw this great example of how a customer owns your brand in social media. While some Realtors may blog and tweet the links,... Read More
Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Guerrilla Social Media Marketing – Foreword by Guy Kawasaki

Since late 2009 Jay Conrad Levinson and I have been working on our new book Guerrilla Social Media Marketing. It’s the latest in the... Read More