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Social Media Podcast for Social Business by Shane Gibson Speaker and Author

Shane Gibson; Author | Professional Speaker | Sales Trainer | Social Media Analyst

Posts Categorized / * Sales Podcast

  • Apr 08 / 2014
  • 2
* Sales Podcast, social media podcast

Why Sales People Need to Stop Googling and Start Nimbling

Social CRM Social Selling Software

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space.

“Social selling is about inspiring and educating the customer as a trusted advisor.” - Jon Ferrara, CEO and Founder of Nimble

In this podcast Jon Ferrara talks about his new “Nimble Everywhere” plugin and tool for the Chrome browser. This plugin can literally embed rich, relevant data in any cloud based application – it even enhances tools like SalesForce.com or Microsoft 360 and Dynamics.

Some of the key talking points of the podcast were as follows:

  • Your contacts are everywhere so your social CRM and prospecting tools should be everywhere as well.
  • We need to turn connections into conversations and then those relationships into a measurable mutually beneficial business outcome for your company. This is something we all struggle with in sales and social networking for business and Nimble Everywhere makes this easier to do.
  • 60% of your sales time is looking people up, logging what you did. From a social communications perspective your CRM should aggregate these conversations with each contact in an automated fashion.
  • The inbox is more and more becoming the ignore box for many people. Social media and social networks give us a way to get around the inbox.
  • It’s not about who owns the customer. It’s about the fact that the customer now owns the process.
  • When I asked Jon about what his favorite social media tools were he said for him the two primary social selling channels are LinkedIn and Twitter for him and his organization.

If you want to dig deeper here’s a video presentation created by Nimble that shows you how Nimble Everywhere can enhance and streamline your sales process:

  • Mar 29 / 2014
  • 2
Edgy Conversations Interview with Dan Waldschmidt
* Sales Podcast

An Edgy Conversation with Dan Waldschmidt on Success

Edgy Conversations Interview with Dan Waldschmidt

Edgy Conversations – How Ordinary People Can Achieve Outrageous Success is an awesome book that once I picked up I pretty well read the whole thing. I asked Dan Waldschmidt, author of the book to do a podcast interview. In this podcast we really got to dig onto his methodologies and principles of creating a great life and a successful business.

Dan interviewed and researched over 1000 successful people from all walks of life and has managed to distill it down to four key attributes or behaviors that drive success. In our interview we cover this, plus we also dig into how he is able to consistently land multi billion-dollar companies as clients through online thought leadership.

In his book Dan covers four key behaviors and strategies for success:

Extreme Behavior
Disciplined Activity
Giving Mindset
Y(H)uman Strategy

Have a listen to the podcast to and learn Dan’s EDGY approach to success.

Quick Links:

Post an Edgy Comment below!

 

 

  • Mar 17 / 2014
  • 0
* Sales Podcast

Top 5 Social Media Podcasts

I have been podcasting since 2004. These podcasts have included guests  interviews with Guy Kawasaki on Enchantment and with Jessica Northey on how she become one of the most influential women in social media.With close to 120 podcasts in the archives I thought I would hand-pick some key podcasts that I have produced on social business strategy. Here are my top 5 (or at least 5 you shouldn’t miss):

#1) 10 Corporate Social Media Myths Dispelled

This social business podcast is about 10 social media myths that are commonplace in the companies and organizations that we work with at Socialized! Agency. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting).

#2) How to Hire the Right Social Media Manager the First Time

Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet – often due to who they hired or promoted to do so.

 #3) What Comes First a Pretty Website of Business Results?

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan.

 #4) Social Media Department Versus Socialized (Social) Business?

As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. This social business podcast talks about the whether or not we should have dedicated social media silos or fully social companies.

 #5) Should You Let Your Sales Team Publish Content Using Social Media?

Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be.

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Top Social Business Podcast social media podcasts

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Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.  He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.  When he’s not speaking or Tweeting he is in the trenches working with the sales team at BuildDirect as a sales trainer. 

 

  • Nov 14 / 2013
  • 1
* Sales Podcast, social media podcast

How Intent and Focus Drive our Success

Power of Intent Shane Gibson Author

Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results.

In his life-long study of Micro-Expressions  Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegraphing our intent and emotional state to those around us.

In this podcast I will also talk about the 6 ways you can fine-tune and direct your intent for better results which are:

  1. Check-in on your emotional state, confidence and outlook
  2. Start with the receiver in mind
  3. Be clear on your goal and the benefits
  4. Set a goal to make your touches and interactions enchanting
  5. Be totally present when taking these actions
  6. Be gracious in all aspects of interacting – be unattached to the results

Do you have any great stories about intent? I would love to hear them!

 

  • Nov 13 / 2012
  • 1
* Sales Podcast, iPhone Podcasts, social media, social media podcast, social media speaker, social media tips, social media training

Why Community is Still Number One in Social Media Marketing

Community building and social media marketing

Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets:

Social Media Tip: social media scales through community, community grows by relationship building. Focus on people.

I then realized that I needed to expand on the topic. Here’s the basic outline of what I cover in todays podcast:

  1. Why community is vital if you want to leverage your social media marketing efforts and get your content and marketing to expand well beyond your own sphere of influence.
  2. Relationships build community, numbers alone don’t make a community. People who have an emotional connection with you and your brand are more likely to share your content and interact with you.
  3. Focus on people, even PR has changed. Bloggers and community influencers have now become gatekeepers of communities and your content won’t flow into those communities until you connect with those gatekeepers.

 

 

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